Stefan Töpfer
CEO & Chairman of WinWeb
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I'm passionate about very small business, it's positive impact on personal lives and for local communities. Reducing small business failure is my aim and
that of WinWeb's services.







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start your own business online • timeshare professionals by outsourcing • collaborate world-wide with virtual assistants • be more eco-friendly bootstrap save time and money • be successful and enjoy a better working & life balance •      

Small Business Technology News Round-Up - 09/05/2008

By Stefan Töpfer on May 09, 2008

Here is this week’s round-up of technology news small business owners may find informative, useful or entertaining:

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A small business quote a day keeps you thinking, inspired and entertained 

“Apple has always been, and I hope it will always be, one of the premier bridges between mere mortals and this very difficult technology.”

Steve Jobs (b.1955) US entrepreneur, Apple CEO, Time (18 October 1999) 

To find previous Quotes of the Day look here 

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UK/Ireland Small Business News Round-up - 09/05/2008

By Stefan Töpfer on May 09, 2008

Here is this week’s news round-up for home business, micro business, sole-traders, freelancers, self-employed and any one who is interested in small business news from the United Kingdom and Ireland:

As always this list is not exhaustive, but I hope it will give you a little overview. — ST.

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Small Business Start-Up Idea - Apartment Finder

By Stefan Töpfer on May 08, 2008

This business caters mainly for young, single professionals moving to your local area in need of somewhere to live. Your clients will fill out a detailed form on your website and you will find them somewhere to live on the basis of their specifications. If you are in a big city or town there will certainly be demand for this type of service. 

Your income will come from referral fees from the rental office once the client signs a lease. There is a potential to make extra income by allowing classified advertising on your site as well. This could even take the form of a searchable database that would allow site visitors to sort through the advertisements. 

Skills needed: If you have a background in real estate this business would be ideal for you as a lot of liaising will need to take place with estate agents and property letters in your local area. Good communication skills are essential and you would benefit from some basic knowledge of Web publishing so that you can easily keep the website updated.  

Business environment and set-up cost:  If your business is successful there is potential for you to widen beyond the range of your local area. The only real international potential comes from people moving to your local area from abroad, so this is not likely to be lucrative. Aside from web design, there are very few costs associated with starting this type of business. The cost will rise based on the complexity of the website – for example, implementing a database will cost more but you could generate extra revenue. The overall cost will range from £500 to £3,000 (600- 4,000 EUR, 1,000-6,000 AUD / USD).  

Marketing Techniques:  

  • Participate in the pay-per-click schemes of the popular search engines
  • Place online links to your business at websites and directories relating to your geographic area
  • Become actively involved in participating on message boards and mailing lists appropriate to your local area. Design an eye-catching signature linking to your website that can be attached to the end of your contribution
  • Pay for banner advertisements on websites that someone moving to the area might be looking at - such as a site dedicated to the local nightlife
  • Use OnlineOffice to set up web-site, blog and online shop to promote your business online

Complimentary business ideas: You may wish to form partnerships with or allow advertising from local businesses that can provide services for someone who has just moved into a new apartment, ranging from handymen to furniture stores. Local restaurants and bars may also be interested in attracting the custom of people who are new to the area.  

Notes: Your website must be kept updated constantly and once an apartment is let it should be removed immediately. It is important that rental offices do not just use your website as free advertising. Do not allow the exact address of an apartment or any contact details appear on your site unless some fee has been paid. If some of your business will be conducted through referrals with estate agents then you must have contracts in place to make sure you are reimbursed for your work.  

Online examples & resources:  

For previous SME start-up ideas, look through the archive here 

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India Small Business News Round-up - 08/05/2008

By Stefan Töpfer on May 08, 2008

Here is this week’s news round-up for home business, micro business, sole-traders, freelancers, self-employed and any one who is interested in small business news from India:

  • KCCI discusses pilgrim tourism with SASB: Srinagar, May 6: Valley’s apex business chamber, the Kashmir Chamber of Commerce and Industry today discussed several issues relating to the pilgrim tourism with principal secretary to governor and chief executive officer, Amarnath Shrine Board, Dr Arun Kumar. andnbsp; A high level delegation of the KCCI led by its president Dr Mubeen Shah presented a memorandum to the CEO raising issues connected with the yatra vis-à-vis local businessmen and the people, ecology and environment
  • Want to know where your competitors are advertising? Try (!) Yureekah: Yureekah claims to be the worlds first search engine that enables online media professionals to freely search where other brands are running their online advertising campaigns. Their mission is to organize world’s online advertising information to enable this search.
  • The good side of US recession: I had earlier voiced my opinion that US recession may be a boon for Indian offshore software companies. Infact, even as America is moving into recession, Indian offshore companies are getting more business than ever before. The impact of recession is undoubtedly higher to small and medium sized enterprises whose bottom lines get squeezed due to lack of spending by consumers. These thousands of small and medium enterprises are increasingly waking up to cash in on the outsourcing wave, a market opportunity explored by their big daddies for a couple of decades now.
  • Asset reconstruction arm to operate in 6 months: New Delhi: SME financing institution Small Industries Development Bank of India (SIDBI) today…
  • Vodafone to bring Apples iPhone to India: New Delhi: Indias mobile phone users will be able to switch to Apples eagerly awaited iPhon…

As always this list is not exhaustive, but I hope it will give you a little overview. — ST.

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A small business quote a day keeps you thinking, inspired and entertained 

“I used to do a hell of a lot of cross selling. Before they knew it, they had spent a fortune.”

Vijay Patel (b. 1950) Kenyan entrepreneur, Sunday Times (September 2000) 

To find previous Quotes of the Day look here 

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A common barrier that a lot of people feel prevents them from starting their own small business is how to generate enough capital to get things up and running. A large number of SME owners end up working two or more jobs because they cannot afford to give up their previous employment whilst their new business is in its infancy. Although this is a necessary evil, it can only harm the performance of their start-up if they are unable to give it their full attention.  

These are the most common methods of financing a start-up:  

  • Personal Savings – The majority of entrepreneurs finance the bulk of the cost from their own savings. This has the benefit of needing no repayment but also could leave them without any further money to inject into the business
  • Banks – Nearly half of all start-ups take some form of loan from a bank. In recent years, banks have been handing out money very easily but this looks set to change in the current economic climate. Borrowing money is probably best avoided at this time, but if you decide to then think carefully about which bank to choose. A bank will probably expect you to risk some of your own funds before they give you anything. A strong business plan will be crucial in securing a loan
  • Friends and Relatives – Almost a third of start-ups have some contribution from family and friends. This group of people are - for some entrepreneurs – the only people who will have enough faith in you succeeding to actually invest. Their contribution may come in the form of a loan or possibly for some share of ownership. The main disadvantage to this sort of arrangement is that if your business fails it could also damage your personal relationships
  • Individual Investors – There are people who are willing to take a gamble and invest in promising start-ups. About a tenth of new businesses have had contributions from outside investors, usually in exchange for some percentage of ownership. These agreements can sometimes be very flexible depending on the individual and may need only last for a fixed term i.e. until the money is repaid
  • Government Loans – Although hard to get in the UK , it is common practice in many countries for Government’s to provide small business loans and grants to start-ups. This helps nurture the development of industries or can help re-vitalise one that is flagging
  • Venture Capitalist Firms – A very small amount of new start-ups opt to receive financing from venture capitalists. They are unlikely to invest unless they are guaranteed a big return and will be extremely demanding

If you are still unable to generate capital through any of these methods it can be helpful to attend a business school. At the school you will get to know like-minded people and they may be interested in going into business with you. In addition, most schools run business plan competitions that award funding to the best entries. 

For the previous stages of this checklist look here 

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Recruitment – Small Business Quote of the Day

By Stefan Töpfer on May 07, 2008

A small business quote a day keeps you thinking, inspired and entertained 

“Recession isn’t the fault of the workers. If management takes the risk of hiring them, we have to take the responsibility for them.”

Akio Morita (1921-99), Japanese business executive, Daily Telegraph (24 February 1982) 

To find previous Quotes of the Day look here 

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Here is this week’s news round-up for home business, micro business, sole-traders, freelancers, self-employed and any one who is interested in small business news from Australia and New Zealand:

  • Nanotech talks to help very small business in SA: Materials Australia and the Department of Innovation, Industry, Science and Research will be hosting a series of seminars next week encouraging small businesses across South Australia to get involved with nanotechnology.
  • New taxes for small businesses proposed:TWO of the country’s top tax advisers, Deloitte and the Institute of Chartered Accountants, have joined forces to develop a new and less burdensome way of taxing small businesses.
  • Brian Fallow: Report slams emissions scheme: It is neither fair nor efficient that households, small businesses and road users will bear 90 per cent of the cost of the Government’s planned emissions trading scheme over the next five years, a report for the Sustainability Council…
  • High power prices crippling businesses: Hawke’s Bay pulp manufacturer Pan Pac estimates it is losing $100,000 a day in sales as it cuts power consumption in the face of soaring spot prices. Its comments follow an announcement by New Zealand Aluminium Smelters last week…
  • SME conditions worsen, survey finds:SMALL and medium enterprises (SMEs) say business conditions worsened at the start of the year and they expect lower profits in 2008, according to a survey.
  • Smaller retailers get bigger: THE retail sector in Australia is about to change and it can only be good for shoppers, small retailers and suppliers, said retail expert Phil Bonanno, from insights consultancy The Leading Edge.

As always this list is not exhaustive, but I hope it will give you a little overview. — ST.

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Small Business Start-Up Idea - Gift Baskets

By Stefan Töpfer on May 06, 2008

Gift baskets are an excellent present for family or friends and are often sent by people who are unable to attend a special occasion or celebration in person. Offering homemade gift baskets online allows your customers a much greater level of customisation than they would otherwise get from a high street store. Besides the revenue from the basket itself, there is an opportunity to make extra profit from services that add value to your product, such as gift wrapping. You can also earn money by selling advertising space to firms that are targeting the same audience as you but are not your competition (e.g. wedding planners).  

Skills needed: It would be useful if you had some knowledge of online advertising techniques in order to generate high levels of traffic. The most essential asset you will need is an in-depth knowledge of all the products you sell so that you are able to deal with customer queries.  

Business environment and set-up cost:  The only restriction on your business trading globally lies with international customs laws that may prohibit certain items being imported. As long as you thoroughly research this there are no real trade barriers. In order to start this business you will need basic computer equipment and software plus a digital camera to photograph your products. This business is ideal to set up using OnlineOffice in order to develop a professional storefront on the web. You may wish to invest in mailing list management and web traffic analysis software – although these are both expensive they are invaluable in time saving and for using targeted marketing techniques. In addition, some money must be set aside to promote the website and to purchase stock. The overall start-up cost will vary from £5,000 to £10,000 (6,000-12,000 EUR, 10,000-20,000 AUD / USD).

Marketing Techniques:  

  • Participate in the pay-per-click schemes of the popular search engines
  • Place online links to your business at the websites and directories your target market will visit
  • Launch an affiliate program to generate referrals
  • Consider using banner advertising in relevant places like wedding websites throughout the year and targeting specific purpose websites like those dedicated to Valentine’s Day in the months leading up to the event
  • Giveaways are a good way of generating repeat visits - so hold regular competitions
  • Showcase a ‘Gift Basket of the Week’ in detail and offer a small discount on it – this could take the form of a weekly e-mail
  • Use OnlineOffice to set up web-site, blog and online shop to promote your business online

Complimentary business ideas: You could offer a selection of the products sold in your baskets as separate items if there is enough demand for them  

Notes: Your main priority is to generate traffic to the site and this is where the majority of your workload comes from. In addition, you must carefully manage your inventory levels because offering a product for sale which is out of stock would ensure that a customer never returns.  

Online examples & resources:  

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