|
|
Stefan Töpfer
CEO & Chairman of WinWeb Email Me |
|
I'm passionate about very small business, it's positive impact on personal lives and for local communities. Reducing small business failure is my aim and that of WinWeb's services. |
|
Archive for May, 200624 Hour Live Online Support, 7 Days a Week.By Stefan Töpfer on May 17, 2006
I am usually busy during the day, dealing with my customers, on the phone, and generally running my business. At five the phone goes silent and I start my admin work, or look for new products to use in my business. If it wasn’t for the internet all I would get for my support or information needs, is the aforementioned dribble. Winweb has been offering chat-support for four years and 24 hour, 7 days a week live online chat support for 2 years, and it is completely free of charge. Admittedly it is only 1st level support and emergency 2nd level support, but it has made allot of difference. Our services are numerous, and that can be daunting for clients. Not only have we been able to help our clients, but we are learning first hand were the difficulties lay. It is all easy for us, we created the applications, and it has to be said as a vendor you become “system blind”. Now our clients receive the help they need around the clock, and we receive help from our clients with our “system blindness”. As far as our AccountsOffice, is concerned, it also stops you using your accountant for software support. They will have to charge you, and you could most probably spend your money better with your accountant then for software support. Great solution for everyone, it’s a proverbial win-win situation. I always wondered why not every vendor is offering 24×7 live support, free of charge? Maybe this would be a way to offer real customer support for your clients too? If you are interested in this issue further please also go to our forum and help us to improve our service even more.
Tags: Accountants, Accounting, Business Infrastructure, Business Start Up, Home Business, IT, Micro Business, On-demand, SaaS, Selfemployed, Small Business, smb, sme, sme-blog, Software as a Service, Virtual Assitants, Web Technology, WinWeb
No Comments » | Trackback
| Share This
Cutting the risk, cost and time to enter new markets for small businessBy Stefan Töpfer on May 16, 2006
To see why this should be the case, consider the two traditional options open to potential exporters. The first of these options is to establish a proprietary infrastructure complete with remote offices and administrative support. The cost of doing this, for obvious reasons, varies enormously, but a typical SME will need to budget the very minimum of £100,000, and almost certainly more. It is not a trivial sum. The alternative is to use a distributor. This is less expensive in terms of capital investment and ongoing cost, but carries a price of a different (and equally damaging) nature: the effective loss of the territory and control of customers. Either way, getting into export is a risky enterprise. And, as if these considerations weren’t worrying enough for companies looking to move into export, there’s the fact that new exporters can often run into financial trouble because they greatly underestimate the time it takes to start selling in new markets. Recent research commissioned by Winweb shows that 64% of exporters think they can reach new markets within six months. However, international trade commissioners who provide help to exporting companies, say it usually takes significantly longer than this. Underestimating the time, and thereby the cost, for setting up in another country has a significant financial impact on an exporter’s core business. Now though, there’s a way of addressing all these issues. It’s an approach which lets SME’s hit the ground running - in terms of an export sales operation - by providing a proactive distributor, working in the exporter’s interests, backed by comprehensive, streamlined and efficient administrative support infrastructure. It’s a system which offers everything a company would expect from a local office, including a local address, telephone and fax number, call answering and order handling, development of distribution channels, marketing, PR and sales services, bookkeeping, cash flow, website, online shop and much more. This can be done by using SaaS - Software as a Service technology in connection with VAs - Virtual Assistants. The benefits to exporters are enormous. With their own local infrastructure, exporting companies have full access to their own clients, and total control over the marketing activities used to develop their awareness of the products on offer. At a single stroke, companies will increase turnover per customer and decrease costs - the kind of scenario companies everywhere are looking for. This approach offers:
By using a VA - Virtual Assistant, you not only gain the local services, but also a representative with local business knowledge, but also local customs and traditions. David Maister writes also about this form of emotional intelligence. Combine this with our OnlineOffice and you have a perfect ExportOffice. Tags: Business Development, DHL, E-Commerce, Exporting, On-demand, Outsourcing, PayPal, Barclays Bank, SaaS, Small Business, smb, sme, sme-blog, Software as a Service, Virtual Assitants, Web Technology, WinWeb
2 Comments » | Trackback
| Share This
Business advisor accountant: Stuart JonesBy Stefan Töpfer on May 16, 2006While I talk about accountant types, some accountants are out there doing it.
Yesterday he had a great post titled: Why you need an accountant who is “aggressive”. In this post he had the following advice for small business:
Great stuff, it is good to see that all is well for small business in Kendal, Lake District. Hopefully we will be able to find more business advisor accountants, like Stuart, to help small business when we launch our accountant directory in July, we are at seventy plus accountant partners and counting.
Tags: Accountants, Accounting, Business Development, Business Infrastructure, Business Mentoring, Business Start Up, Finance, Home Business, Micro Business, Selfemployed, Small Business, smb, sme, sme-blog, WinWeb
1 Comment » | Trackback
| Share This
Selling online - your questions answeredBy Stefan Töpfer on May 16, 2006
Frequently Asked Questions about selling online a) How much does the set up of an online shop cost? b) Take credit card payments for e-commerce with our partner PayPal? c) How can I drive customers to my website? d) Can I compete with the huge number of suppliers already online? e) Is selling online profitable? f) How long does it take to set up my online shop? g) How much control can I have over my own online shop? Checklist for your online shop
Tags: Business Development, Business Start Up, E-Commerce, Exporting, Home Business, Micro Business, Office/IT, PayPal, Online Shop, SaaS, Selfemployed, Small Business, smb, sme, sme-blog, Software as a Service, Web Technology, WinWeb
No Comments » | Trackback
| Share This
Branding, who are you?By Jason Holden on May 16, 2006Now I hear you all shout he’s an accountant; what does he know about branding, well probably as much as anyone running a small business, I know it’s important and can be used very successfully to set you apart from the competition. I have decided to use Coca-Cola as my example. Coca-Cola is probably one of the most well known and successful drink brands out there with the red and white Coca-Cola logo being instantly recognizable. So, what makes Coca-Cola a great example of branding, simple, it has a product range that sells, but that’s not enough to keep you at the top, over the years they have added to the range but at all times keeping their strong brand identity that is Coca-Cola. Now imagine my surprise when at the weekend I read that Coca-Cola is about to launch a new drink in the UK, but this time with a new look, not the traditional red and white we are used too, no this time they are launching a drink aimed at a young male audience and for that they need something different, something more, well something more manly I guess. Coca-Cola Zero, it’s a ‘zero’ sugar drink aimed at a young, male audience who view Diet Coke as a ‘girls’ drink. For Coca-Cola Zero they have ditched the usual can colour schemes, yes they have kept the red Coca-Cola logo, after all it’s a well known brand label why would you change that, but this time its on an all black can, giving a more masculine look to their product. Branding, it something that makes you, your company or your products instantly recognizable. Do you have a brand identity? Start with a company logo, then build your brand identity on the back of this new look, you don’t have to be Coca-Cola to do this.
Tags: Business Development, Business Start Up, Home Business, Marketing/PR, Micro Business, PR, Branding, Selfemployed, Small Business, smb, sme, sme-blog
No Comments » | Trackback
| Share This
Top 10 common mistakes when setting up your first websiteBy Stefan Töpfer on May 16, 2006Building your first website can be a daunting enterprise. You have seen really good websites , but have a tight budget. This article explains some of the most common mistakes and how to avoid them. 1. No clear objective Most businesses have a website, ‘because everybody has one these days’. Although this statement might be true, the reason for having a website should be that it can perform several useful functions:
All this means that you should only have a website with a clear function. Do you want to use it as additional promotional platform? Do you want to win new business with it? Do you want to speed up support? Think about what the main function of your website should be and plan the design accordingly. Don’t ‘just quickly’ put a couple of words together, put it on a grey background with a logo and potentially damage your business reputation more than helping it. If you need a website fast, why not try one of the free and easy to use templates from Winweb? 2. Cheap, rather than useful domain 3. Distracting gimmicks 4. Too much design, too little content 5. Neglect navigation 6. Hidden contact details 7. Online version of your brochure 8. Large graphics and animations It is very tempting to use a lot of imagery, be it pictures of products, people, maps, etc. Remember, however, that the majority of people don’t yet have a broadband connection. Even if you use small images, but several on the same page, it will take a long time before the page is displayed the way you designed it. Another mistake is to create your site using only images. The benefit is that you can control exactly how the pages look, however a lot of your visitors might not have the time to wait for long downloads and choose your competitor’s site instead. Also, information and keywords mentioned in images cannot be read and indexed by search engines. Keep it simple and if you want to use images, make sure you test your site using a slow Internet connection before you set it live for everybody to see. 9. Separate online from off-line effort 10. A site nobody knows exists Tags: Business Development, Business Start Up, Home Business, Micro Business, Outsourcing, Selfemployed, Small Business, smb, sme, sme-blog, Web Technology, WinWeb
No Comments » | Trackback
| Share This
The Internet - a supermarket or a business tool?By Stefan Töpfer on May 16, 2006The influence of the Internet on business is changing almost daily. Not only do more companies build their own websites, but they start to understand how to improve communication. Still, too many people consider the Internet as an additional advertising platform or sales channel. Of course, the World Wide Web can perform these functions, but a much more important prospect is often overlooked. Think about it. You are used to working with the computer. Now you also have a mobile phone, so you can be reached anytime. The next step is a PDA (Personal Digital Assistant), which allows you to carry data and in formation without having to carry a laptop. The trend is already visible: Access to vital business information anytime, anywhere. The Internet seems the ideal platform to achieve this goal. The benefits are clear:
With the speedy development of mobile phone technology it will very soon be possible to access all your business intelligence not only through a PC but also through your phone or PDA. Winweb OnlineOffice was designed to use the flexibility and accessibility of the Internet for business intelligence. Your small business can now benefit from a sophisticated IT system without the cost of setting up your own in-house solution.
Tags: Accounting, Business Development, Business Infrastructure, Business Start Up, E-Commerce, Home Business, IT, Micro Business, On-demand, Outsourcing, Selfemployed, Small Business, smb, sme, sme-blog, Software as a Service, Web Technology, WinWeb
No Comments » | Trackback
| Share This
5 deadly mistakes when starting a businessBy Dennis Howlett on May 15, 2006
How many professional accountants can truthfully say they are qualified to address all the issues CNN identifies? Sales in particular is an issue that doesn’t sit well with professional accountants but every time you undertake work for clients, like it or not, you’re selling. If you can’t provide answers to all these questions do you know people who can? Above everything though, understand that if you struggle with enunciating answers, imagine how tough it is for a startup entrepreneur to successfully negotiate business roadblocks? I sometimes wonder how many partners really know what it’s like to bring a fresh idea to market as a good or service? Here are my answers for my business:
Technorati Tags: accounting, startups
2 Comments » | Trackback
| Share This
TiEcon 2006: From 0 to 60 : Ramp it Up with Low Bucks - Bootstrapping StartupsBy Zoli Erdos on May 14, 2006I spent Friday and Saturday at TiEcon 2006, a Silicon Valley gathering of close to 4000 Entrepreneurs and their "ecosystem". I’m posting some of my notes on my personal blog, and in case I feel it fits the theme of The Small Business Blog, I will repost those notes here. Jeff Clavier’s bootsrapping panel is certainly on of those: Small Business owners at several stages (early, established, already sold) and investors discussed startup issues. (note: I am obviously publishing this, as well as other TiEcon posts after the fact, but have done only very basic editing, and some linking, essentially posting my original live notes) Panelists:
David Hornik: best way to grow a company is without VC money - now that’s something to hear a VC say… Jeff Clavier: Agrees, but sometimes competitors force the entrepreneur to want to accelerate business which in turn leads to a need for VC investment. David adds another case when you need VC investment, citing a payroll company he invested in: in that type of business customers expect a robust infrastructure, not just a program, and building out the infrastructure is capital intensive. Toni: Background: Oddpost, Yahoo, Automattic - this being his 4th startup now, and he’s just recently "switched sides" to True Ventures. Classic bootstrapping worked for him better than VC funding. Too much VC investment can create a "fat model", entrepreneurs may find themselves trying to use VC money to "create a market" where there is none. Oddpost - could not raise money, since everyone thought they were crazy to be a "me-too" on the crowded email market. They got some corporate customers (licencing deals) , eventually took VC money, but ended up not touching it, since Yahoo acquired them 4 months after the funding. At Automattic they raised intentionally little, could have raised more, but does not favor that model. Organic growth, go find customers, start revenue flow works better. Jeff: Automattic is going up against well-funded blogging companies, why is the "lean model" better?
Jeff: Often the original Founder is an engineer who needs a business savvy partner, or at least advisor, how do you get started in finding the right business guy?
After the warmup / introductory questions Jeff quickly switched to taking questions from the audience. Question on picking the right business, focus on one out of several options:
Jeff, as moderator demonstrates the importance of focus when he forces the next questioner to pick only one of two questions he wanted to ask. After all, that’s what entrepreneurs have to do, too.
Question: When do you give up pursuing a dead business?
Question: Specifically to Tim and Fred. How did you get initial traction once you have the product?
Question: Entrepreneur ended up "in the tent" in 2002 starting again now. Trying to release little bits of software to get customer feedback instead of writing plans. Is that a good approach? Tony: Just be careful that the core is polished enough to put in front of people without turning them off. David: Don’t ask me as a VC what to do.. If your VC knows more about your business than you do, than one of you is an idiot. Fred: Switching cost is huge, don’t easily jump to the next more attractive idea. Question: Inventor of ready-to-launch web application to save marriages. (huge audience laughter, apparently the entrepreneur crowd is in need of being saved…. Hey, if I am not married, what can you do for me?) Finalist of Berkeley Business Plan Competition.. He just needs a VP Marketing to launch, but listening here made him realise he should be hunting for a CEO (Wow!). David: You don’t want my money NOW, get it out, launch, create buzz, displayt ads - you will get called by VC’s. Toni: You don’t need a VP Marketing to launch a product. You will need one later to take it above $10M. Question on chances of a little startup vs. established players. Kanwal Uses Cisco as example: they won’t pay attention until you’re large, then buy you. Tim: Truveo: big guys wanted to build better video search, but they couldn’t, so they bought us. Now that I am part of a big com I understand why. (Audience laughter…. someone on the panel remarks Tim probably missed AOL’s PR training Question: Legal issues., when to involve lawyers. David: Cites strory of a great business, raised big interest in the Valley. Later it turned out the Founder built the products on his employer’s computer and time - BAAAAD. Advice: get lawywers involved early - try to find ones who are excited about the business and pre-fund their contribution until you can pay later. Tim: Strongly disagree, lawyers are a pain in the ass, put it off as long as you can. I don’t remember the context but two notable quotes from Fred: "The only thing you want to do is to separate people from their money." "Nothing will focus your mind razor sharp better than losing money, especially your own" Tags: tiecon, tiecon2006, conference, entrepreneurship, technology, innovation, venturecapital, vcfunding, bootstrapping, startups, angelinvestment, marketing, forum, paneldiscussion, smallbusiness, smb, sme, zoliblog .
No Comments » | Trackback
| Share This
OnlineOffice, the green option for small business.By Stefan Töpfer on May 14, 2006You can read it in all the papers at the moment, that it is important for business to be more environmentally friendly. The Environment Agency is running ads with the following message:
There is certainly a need for all of us to do what ever we can to help the environment. The Environment Agency is offering advice on the regulations on their website, log on to www.netregs.gov.uk. But is this really a fair statement? Here is the thing, our clients are doing more for the environment than they probably realize themselves. If you consider the number of small businesses run from home alone make a big difference, for example all these business people do not travel to and from work / office on our over-stretched road network. Our clients take this even further by using our SaaS solutions and Live services, this allows them to positively impact our environment and help their cost structure at the same time. By creating virtual office networks with their
small business has a tremendous impact on the environment. At the same time saving hundreds of £’s and many hours of time every month. So not only do our OnlineOffice clients benefit from all the SaaS benefits, no they are helping the environment at the same time.
Tags: Accountants, Business Development, Business Infrastructure, Business Start Up, CPA, Environment, Home Business, Homesourcing, Micro Business, Outsourcing, SaaS, Small Business, smb, sme, sme-blog, Software as a Service, Virtual Assitants, Web Technology, WinWeb
No Comments » | Trackback
| Share This
|