Stefan Töpfer
CEO & Chairman of WinWeb
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I'm passionate about very small business, it's positive impact on personal lives and for local communities. Reducing small business failure is my aim and
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Archive for March, 2008

US Small Business News Round-up - 15/03/2008

By Stefan Töpfer on Mar 15, 2008

Here is this week’s news round-up for home business, micro business, sole-traders, freelancers, self-employed and any one who is interested in small business news from the United States:

As always this list is not exhaustive, but I hope it will give you a little overview. — ST.

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Small Business Technology News Round-up - 14/03/2008

By Stefan Töpfer on Mar 14, 2008

Here is this week’s round-up of technology news small business owners may find informative, useful or entertaining:

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UK/Ireland Small Business News Round-up - 14/03/2008

By Stefan Töpfer on Mar 14, 2008

Here is this week’s news round-up for home business, micro business, sole-traders, freelancers, self-employed and any one who is interested in small business news from the United Kingdom and Ireland:

As always this list is not exhaustive, but I hope it will give you a little overview. — ST.

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Small Business Start-Up Idea - E-Books

By Stefan Töpfer on Mar 13, 2008

The popularity of e-books is growing year-on-year. The advent of new technologies means that they can now be read on mobile phones and MP3 players, whereas before it was necessary to have access to a laptop or desktop computer. The small file size of most e-books allows users to carry around a virtual library on their handheld device. The cost to publish a book electronically is very small so this has now removed the barriers that may have prevented you publishing your work in the past.

Skills needed: If you are very knowledgeable in a certain field and able to write well then you have all the skills you need to start writing your own e-books. If you plan on simply becoming an e-book re-seller then no specialist skills are needed.   

Business environment and set-up cost: The market for an e-book re-seller is truly international because you can provide books in many different languages. The set-up cost varies depending on whether you will write your own books or simply sell them. The cost of writing and distributing is miniscule and relates mainly to the standard website costs. Re-selling books is more expensive because you will first need to buy the re-sell rights, therefore start-up costs may vary from a few hundred pounds to thousands depending on the range of books you will sell.

Marketing Techniques:  

  • Place links to your website in online e-book directories, web-rings and cybermalls
  • Set up an opt-in mailing list and RSS newsfeed to inform customers of new titles added to your database
  • Submit your site to search engines and consider joining popular pay-per-click schemes
  • Find out the surfing habits of the target audience (e-book buyers) and pay for banner advertisements at or become linked to the places they visit
  • Use viral marketing tactics to get your customers to recommend e-books to their friends
  • Use OnlineOffice to set up web-site, blog and online shop to promote your business online

Complimentary business ideas: If your website becomes successful then additional income could be generated through e-book authors buying advertising on it.

Notes: You could become a reseller affiliate for large websites and not even need to host the books on your own website.

Online examples & resources: 

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India Small Business News Round-up - 13/03/2008

By Stefan Töpfer on Mar 13, 2008

Here is this week’s news round-up for home business, micro business, sole-traders, freelancers, self-employed and any one who is interested in small business news from India:

  • India telecom firms face uphill task in IPTV drive: Indian telecom firms, seeking to increase revenue, face hurdles of high costs, low broadband usage and slow speeds.
  • India adds six million GSM Mobile phone users in Feb: New Delhi: According to industry body Cellular Operators Association of India (COAI) India ha…
  • Knowledge Service for business transformation: Infosys BPO is focusing on the depth of its Knowledge Process Outsourcing (KPO) services, says Joydeep Mukherjee, Vice President and Head of Knowledge Services, Infosys BPO, in an interview with Dow Jones. Joydeep believes that Infosys BPO is an industry leader due to its knowledge-focus and investments in technology and manpower. Infosys’ KPO practice provides solutions in the areas of analytics, financial planning and analysis, digital publishing, legal process outsourcing and research. It also offers services in retail and banking and capital markets.
  • Claim LTA tax benefit this year, save more: If you are planning to put off your claim on the tax rebate on leave travel assistance (LTA) for next year or the year after, think again.
  • HP launches three new imprint Notebooks: New Delhi: Hewlett-Packard, the leading Consumer Notebook vendor in India, unveiled three new…
  • SatNav unveils laptop navigation: SatNav Technologies, a Hyderabad-headquartered IT products company, has added laptop and desktop navigation to its widest range of GPS products.
  • infosys seeks to enhance women power: Infosys Technologies is gifting its ‘potential women staff’ a two-day, one-night tour, stay and fun package on its campuses across India.

As always this list is not exhaustive, but I hope it will give you a little overview. — ST.

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This is the first of a series of weekly posts focusing on some of the key issues that a small business startup faces.

One of the first things that you will wish to do once you have decided what your business will specialise in (see Small Business Ideas if you are struggling for inspiration) is to decide what it will be called.

Things to remember:   

  • If you are struggling to come up with a name it might be helpful to use a mind-mapping tool like Freemind
  • Try to come up with names that will be descriptive of the service you offer or are unique and catchy in some way. However, it is possible that a vague name with no relation to your business activities will only serve to confuse your potential customers
  • Bear in mind that your business name will form the basis of your corporate image and will be the focus of many of your marketing activities. The name should not be so specific that it restricts organisational changes you may need to make in the future relating to products or strategy
  • Investigate the names of the businesses that will be your future competition. You may be inspired to come up with a name that is similar but differentiates you in some way
  • Be aware of the legal issues that surround naming a business. Some words may be illegal or infringe copyright so you will want to avoid using them in your business name
  • Ask your friends, family and potential clients about the name you are considering as their opinions will be a useful gauge of how much they like that it and what message it conveys to them. You may wish to go further than this and conduct full market testing on the name
  • If you going to be trading internationally, check whether your name has a different meaning in other languages or cultures in order to avoid offence or misunderstandings
  • Check to see if the domain names relating to your favourite choices are already taken. It is important that you have a website address that is easy for your customers to remember. If your name is complex to spell you may wish to register the most common misspellings also
  • Try designing some logo’s using your favourite name to see if you would be happy with how it looks
  • When you make your final decision to register and possibly trademark your business name it is probably best to trust your own intuition as to which one is the most appropriate. It may help you to imagine your business being reported on in the press and how you would feel if you saw it in a headline
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Here is this week’s news round-up for home business, micro business, sole-traders, freelancers, self-employed and any one who is interested in small business news from Australia and New Zealand:

  • Cost Rica aims to be the first carbon-neutral country in world: … to commit to carbon neutrality, joining Norway, New Zealand, Iceland, and Costa Rica. Though the small … for Costa Rica. According to Dobles, greener business practices will ultimately lead to a greener …
  • Business failures down by 36pc: Fewer New Zealand businesses are failing than three years ago, with the youngest companies showing the biggest improvement in survival rates. A review of 100,000 business records by credit reporting agency Dun and Bradstreet shows…
  • Return of the tax break: Michael Cullen once said Labour was “philosophically opposed” to tax cuts. However, the Government’s pruning of the company tax rate from 33c to 30c shows it is taking a slightly more pragmatic approach to business tax. The company…
  • Wozniak trashes iPhone and MacBook Air: Apple co-founder Steve Wozniak has slammed the iPhone and the new MacBook Air as poorly designed..
  • Companies looking after their world: New Zealand businesses are spending more time and money considering the effect of their activities on the environment and the communities in which they operate. “Stakeholder reporting”, or sustainable development reporting, is…
  • Commission to stay out of mobile roaming prices: The Commerce Commission is recommending prices for mobile roaming not be regulated. Roaming allows subscribers of one mobile network to use their mobile telephone handset on a different mobile network to make and receive calls.
  • Work laws stop companies expanding: WORK Choices and employment laws are the second largest hindrance to a company’s expansion, a new survey shows.
  • Unions wants wage support from Rudd: TRADE unions are hoping the Federal Government backs their claim for a $26 a week hike in the minimum wage, despite calls from Prime Minister Kevin Rudd for wage restraint.
  • Skill shortages biggest business hindrance: CONTRARY to what the former Coalition Government led people to believe, Work Choices and employment laws are the second largest hindrance to a company’s expansion, a new survey shows.
  • Women do it differently: IT IS in the regional areas of Australia where women are taking up the challenge of starting and operating their own businesses, research shows.

As always this list is not exhaustive, but I hope it will give you a little overview. — ST.

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I have been reading about Ray Kroc the founder of McDonald’s, these stories can tell about figures like that can tell you a lot about the way business does work.

He was fifty-two years old when he found that funny shaped hamburger stand in San Bernardino in California. At fifty-two and suffering from diabetes he found his business idea that would transform the way we look at fast food. He was not a young entrepreneur or grey suited corporate type, no he had been a salesman for most of his live. He had also earned his living with playing music in bars, in short things were not always easy.

But now at fifty-two, when our society has decided you no longer represent prime employee material, Ray Kroc knew the best part of his live was still ahead of him. Ray’s life teaches us many lessons for our private and professional lives. Not only is his live a lesson in perseverance, as it is often the case, perseverance is something that just happens out of necessity, but about the fact that it is never to late to make your mark or find your niche and change your life.

You need to keep an open mind and understand challenges as opportunities - read Ray’s story and see this mindset in action, it is utterly compelling. — ST.

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Service Desert is big small business opportunity.

By Stefan Töpfer on Mar 12, 2008

Have you ever noticed these little or big signs in businesses and offices reading something like:

Our staff has the right to work in an abuse free environment.

Have you ever noticed that in those establishments the customer service is especially bad and rude? The way bigger business or civil servants deal with customers is to provide an often appalling customer service and when you complain, you are told you are being abusive. This has happened to me with “the worlds favorite airline”, when talking to utility companies and other organisations during the years.

While it is often the customer who gets abused, the abusers just claim to be the abused and avoid the real issues this way. Often management of these organisations hide behind layers of employees who can not solve the problems, which are often systemic in those businesses. Another sign of bad customer service are over loaded call centers, continuos broken promises and no call backs.

This is probably the biggest advantage a small business could have, provide a first class customer service and charge for it. It is true that we live in times when price is king, but I believe the tide is slowly turning towards organisations who offer a good and friendly service. Differentiating yourself with your customer service is one of the best ways to build a good business.

If you are looking for business ideas and get annoyed about customer service issues in your daily live thing about how you could do this better and you probably found a way to earn a good living. — ST.

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Small Business Start-Up Idea: Image Consultant

By Stefan Töpfer on Mar 11, 2008

This business is ideal for someone who has worked in the corporate world or the media for a number of years and understands the importance of image within it. You can use your knowledge to work with clients on a one-to-one basis to address image issues like aesthetics, wardrobe and even posture. Establishing a professional looking portfolio website to showcase your previous work will be the main way in which you will attract customers.   

Skills needed: Experience is the key to success in this industry. If you have knowledge of cosmetics and fashion consulting it will help tremendously. Basic web skills will be needed to maintain a website and good communication skills will be essential in order to convince your clients that you really know what you are doing! 

Business Environment and Set-up Cost: The needs of each client will be different and they will likely require one-on-one consultation, so the majority of your customers will be based in the local region. Your main starting costs will be related to getting the website launched. There will be extra cost involved if you do not already own the computer hardware. Overall, the absolute maximum it should cost you is £2000. 

Marketing Techniques: 

  • Become a regular contributor at local online forums, mailing lists and chat rooms about health and beauty to spread awareness of your services.

  • Place testimonials (and the photographic evidence!) on your website as these can often be very effective.

  • Get creative and blog about the life-changing effects of image consultants. Send your articles to industry websites as they may use it

  • Set up a mutual referral network with local salons and fashion boutiques

  • Use OnlineOffice to set up web-site, blog and online shop to promote your business online

Complimentary business idea: As a sideline, arrange with a distributor to re-sell beauty products to your clients. Also use banner advertising as an extra revenue stream. 

Notes: Ensure that your advice is tailor-made to each individual and that it is job specific so that they can actually use it to advance their career. Do not over-charge for your services. 

Online Examples: 

For more small business ideas see my category Business Ideas.

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