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Stefan Töpfer
CEO & Chairman of WinWeb Email Me |
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I'm passionate about very small business, it's positive impact on personal lives and for local communities. Reducing small business failure is my aim and that of WinWeb's services. |
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Archive for April, 2008Takeover DisastersBy Stefan Töpfer on Apr 22, 2008The process of taking over another company can be a very exciting time for you and your business, but it can very quickly turn into an unpleasant experience with serious lasting consequences. Here are some of the biggest mistakes made by companies during takeovers:
The best advice for completing a takeover successfully is to consider all the areas that could potentially go wrong and make sure you have a comprehensive action plan to guide the company through this period. Hat-tip to Robert Moore from Business Data International Limited
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US Small Business News Round-up - 21/04/2008By Stefan Töpfer on Apr 21, 2008Here is this week’s news round-up for home business, micro business, sole-traders, freelancers, self-employed and any one who is interested in small business news from the United States:
As always this list is not exhaustive, but I hope it will give you a little overview. — ST.
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Small Business Technology News Round-Up - 18/04/2008By Stefan Töpfer on Apr 18, 2008Here is this week’s round-up of technology news small business owners may find informative, useful or entertaining:
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UK/Ireland Small Business News Round-up - 18/04/2008By Stefan Töpfer on Apr 18, 2008Here is this week’s news round-up for home business, micro business, sole-traders, freelancers, self-employed and any one who is interested in small business news from the United Kingdom and Ireland:
As always this list is not exhaustive, but I hope it will give you a little overview. — ST.
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Small Business Start-Up Idea - Online FloristBy Stefan Töpfer on Apr 18, 2008Purchasing flowers online has grown increasingly in popularity in recent years as people have found themselves with less leisure time. The convenience of being able to quickly send flowers to someone means it is now commonly being used as a networking tool. If you are able to provide a service which is reliable and easy to use then it is possible that you could break into the market. You have two options when starting this type of business. The first, and probably easiest, way is to form a partnership with a large flower supplier. You will take the order, forward it to the supplier and collect a small commission. The other way involves more work on your part and will require you to take the order to an offline flower shop, sometimes even delivering the flowers yourself if the customer needs them urgently. In order to be successful you will probably have to develop a combination of them both. Skills needed: There is no specialist skill needed – you could even use OnlineOffice to set up your shop. You must be familiar with order fulfilment if you are taking a hands-on approach. Business environment and set-up cost: If you are affiliated with a supplier then it is quite possible for you to trade internationally using their delivery network. The set-up cost for this business could possibly be very low, depending on how involved you want to be. You will need the standard computer equipment (if you don’t have it) and an outstanding website. If you want to process orders yourself then costs could be much higher when inventory and equipment is factored in. Expect the start-up cost to be between £2000 and £10,000, plus you will need to set aside £2000 to £5000 for marketing purposes. Marketing Techniques:
Complimentary business ideas: You could offer small gifts or gift baskets to go along with the flowers. If you opt for the hands-on approach, you could charge extra for flower arranging and do it yourself. Notes: It is very important for you to become an affiliate of a quality supplier in case you are unable to complete orders yourself for whatever reason. Online examples & resources:
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India Small Business News Round-up - 17/04/2008By Stefan Töpfer on Apr 17, 2008Here is this week’s news round-up for home business, micro business, sole-traders, freelancers, self-employed and any one who is interested in small business news from India:
As always this list is not exhaustive, but I hope it will give you a little overview. — ST.
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Small Business Start-Up Checklist - Choosing a LawyerBy Stefan Töpfer on Apr 16, 2008There are numerous legal issues that arise with the formation of a small business. It is likely that you will need the help of a lawyer at some point early on, whether you are in the process of determining the legal form of your business or choosing a name. You may also find that you need their help down the line when dealing with complex issues like leases, contracts and intellectual property or if you are subject to litigation. Your lawyer may be one of the key people that you turn to for advice and therefore it should be someone you can talk to comfortably and exchange ideas. It may be necessary for you to change lawyer if your business needs change, although this could be an expensive process. Here are some helpful things for you to remember when recruiting a lawyer:
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Australia/New Zealeand Small Business News Round-up - 16/04/2008By Stefan Töpfer on Apr 16, 2008Here is this week’s news round-up for home business, micro business, sole-traders, freelancers, self-employed and any one who is interested in small business news from Australia and New Zealand:
As always this list is not exhaustive, but I hope it will give you a little overview. — ST.
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Why educate women - isn’t it a waste of resources?By Stefan Töpfer on Apr 16, 2008When my wife went to university in London in the eighties one of her professors was of the opinion that the education was wasted on women, since they would leave university, get married and have children. While nobody says these things anymore in public, we still seem to have the same mentality. Today I travel around the world and speak with all kinds of people about micro-business, like home-business. Often the conversation includes the so called “skill shortage”, felt especially hard in Australia these days. When I question this alleged shortage, I’m always surprised about how little consideration is given to well skilled and educated parents - mainly women - sitting at home looking after the family. After one of these conversations today, I was reminded of this professor and began wondering if he was right with his opinion in the final analysis? Trivially, his assertion that educating women is a waste, is completely nonsensical, but the final result to the economy seems to suggest his analysis could be right. How else can it be explained that we ignore this massive “skills resource” sitting at home. The technology we at WinWeb have developed allows for work from anywhere at anytime, others have done the same in other areas? Where is this “skill shortage”? The truth in my opinion is more the fact that we often block this remote working possibility from our minds, but why? If you consider the skills potential of parents, if each parent would only contribute one hour on average per week to their learned professions. This would be a staggering number of man hours per week. The benefits for the home working parent would be very tangible too. They could show a almost uninterrupted work history, stay in touch with their profession and would therefor find it much easier to get back into full-time employment after the kids have grown up. To often my conversation partners look somewhat bewildered at my initial suggestion, but then often admit they had never thought about this possibility. It is not a waste to educate women or any parent, it is however a waste to treat parents as if they do not exist in work terms. I consider it an insult to each parent and unbelievably damaging for our economy. — ST.
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Small Business Start-up Idea - PhotographerBy Stefan Töpfer on Apr 16, 2008If you are passionate about photography and feel you have a talent for it, you may be able to make some extra money from doing it professionally. You could offer numerous photography services ranging from weddings and graduations to architectural or underwater, depending on your preferred speciality. Part of the service you will provide includes offering the photos in various formats – both digitally and as a physical product. You could charge extra for additional services like framing. Skills needed: You will need highly professional photography skills and some experience of using digital imaging software to customise pictures according the needs of the client. Business environment and set-up cost: The majority of your clients will be located near you for logistical reasons. The set-up cost consists of the usual equipment (computer hardware / software) and website development / hosting expenditure. On top of this there will be the cost of blank media and packaging materials. You will also need to allocate a budget for advertising in order to promote your website. The overall start-up cost will vary from two to four thousand pounds. Marketing Techniques:
Complimentary business ideas: You could try to appeal to the tourism market by selling stock photographs and postcards of landmarks Notes: The main problem you will face is initially trying to gain recognition for your talent. Work out the target market that is most appropriate to the services you are offering and concentrate fully on trying to attract them. Online examples & resources:
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