Stefan Töpfer
CEO & Chairman of WinWeb
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I'm passionate about very small business, it's positive impact on personal lives and for local communities. Reducing small business failure is my aim and
that of WinWeb's services.







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Archive for the 'Business Books' Category



Book Review: A Bit on the Side by Jasmine Birtles

By Stefan Töpfer on Jan 31, 2008

By accident I stumbled across this book in a second hand book shop and I have to say how ever owned this book before has little or no entrepreneurial spirit for giving it away. This book is backed with ideas for home business and other micro businesses. To be precise it has 500 ideas on how you can make some money on the side.

  • Time to spare? There are lots of easy ways to making extra cash in the evenings and at weekends.
  • Space to spare? Make money out of your home.
  • Got a skill? Turn your hobbies and creative talents into money.
  • Unwanted clutter? Ways to make money, by selling it in novel ways.
  • and hundreds more great little ideas.

The ISBN for this book is: 0-7499-2651-1, it’s worth a read, I loved it. ST.

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Book Review: Duct Tape Marketing by John Jantsch

By Stefan Töpfer on Nov 02, 2007

You know when you read something and you think “ I knew that!” or “Why didn’t I think of that before?” - but you never consciously thought about it, that is when you know you are reading something relevant and informative, to you and your life, business or otherwise.

John’s book is full of those moments, when he talks about ” A Solution to THE Small Business Problem“, marketing. His book fills any bootstrappers heart with joy as he takes you step-by-step to developing your own marketing plan. Along the way you will find many suggestions, like “Why the post office is a great resource” and many more.

Any if you’re thinking about marketing, you should consider this book. As John said:

“If you get nothing else from this book, get this: You are are in the marketing business! Marketing is an all-ecompassing outlook that must inform every activity of you business.”

I loved reading it and can recommend it to you. Duct Tape Marketing is available via John’s blog and Amazon in the US or UK. ST.

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