Business Integrity: quality characterized by honesty, reliability, and fairness, developed in a relationship over time.

When doing business, I think most of us would consider strong ethics and integrity to be top of the list of qualities we seek out in business partners. Reputation is extremely valuable in 21st century business. In an age of corporate scandals, suspicious customers, and budgets with very little breathing room, there is simply no substitute for being an ethical company. I came across some key principles, by Robert Moment, that form a solid foundation of business integrity which all small businesses should adhere to:

1. Recognize that customers/clients want to do business with a company they can trust; when trust is at the core of a company, it is easy to recognize. Trust defined is assured reliance on the character, ability, strength, or truth of a business.

2. For continuous improvement of a company, the leader of an organization must be willing to open up to ideas for betterment. Ask for opinions and feedback from both customers and team members and your company will continue to grow.

3. Regardless of the circumstances, do everything in your power to gain the trust of past customer’s and clients, particularly if something has gone awry. Do what you can to reclaim any lost business by honoring all commitments and obligations.

4. Re-evaluate all print materials including small business advertising, brochures and other business documents making sure they are clear, precise and professional; most important make sure they do not misrepresent or misinterpret.

5. Remain involved in community-related issues and activities thereby demonstrating that your business is a responsible community contributor. In other words, stay involved.

6. Take a hands-on approach in regard to accounting and record keeping, not only as a means of gaining a better feel for the progress of your company, but as a resource for any “questionable “ activities; gaining control of accounting and record keeping allows you to end any dubious activities promptly.

7. Treat others with the utmost of respect. Regardless of differences, positions, titles, ages, or other types of distinctions, always treat others with professional respect and courtesy.

To sum it all up “If you have integrity, nothing else matters. If you don’t have integrity, nothing else matters.” Alan K. Simpson

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Find out how @ winweb.com

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Google ‘winweb’ and you can see why WinWeb.com is still victimized for the criminal and illegal use of it’s trademark. Even months after the virus has passed and any good anti-virus software can handle this virus, the first page of the google search is putting winweb.com in damagingly bad company by name association.

WinWeb learned first hand that if you want to hurt your competition, you just spread a virus with your competitors name on it. I am not saying this is what happened here, I have no proof of that, it is still true that the mere name association is extremely damaging. I also do not encourage you to try doing this as it is a criminal offence.

Never the less WinWeb is still helping one or two individuals per week and should you have an issue with the virus, please go to WinWeb’s Website and press the ‘SUPPORT’ button on the left side of your browser window, mention the Winweb Security virus and WinWeb will help you to get rid of the menace.

This however is one reason why SaaS software is often more secure than running software on PCs. Unfortunately Microsoft with it’s windows operating system has been infected by many thousands of viruses over the years, and there is no end in sight. Other operating systems like Apple’s Mac OS X and Linux have done a much better job to keep their customers safe and sound – maybe something to think about, the next time you’re looking for a new computer.

How safe is your computer? Have you checked lately? –ST

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A small business quote a day keeps you thinking, inspired and entertained. 

“The customer will become so integrated into the production process that we will find it more and more difficult to tell just who is actually the consumer and the producer.”

Alvin Toffler (b. 1928) US social commentator, The Third Wave (1980) 

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A small business quote a day keeps you thinking, inspired and entertained. 

“It is difficult to make people happy but I know we should try harder.”

Christopher Bland (b. 1938) British media executive & chairman of BT, referring to the BBC’s policy of achieving programme balance, Management Today (July 1999) 

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A small business quote a day keeps you thinking, inspired and entertained. 

“I look in my closet, and if I need it, I design it. If it works for me, it works for the customer.”

Donna Karan (b. 1948) US fashion designer, Fortune (Autumn-Winter 1993) 

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A small business quote a day keeps you thinking, inspired and entertained.

“Everything changes when there is a real customer yelling at you from the other end of the phone.”

Percy Barnevik (b. 1941) Swedish former CEO of ABB, quoted in Liberation Management (Tom Peters; 1992)

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“It has no God-given right to succeed if it does not give customers what they want.”

Roger Holmes (b. 1960) British CEO of Egg, Sunday Times (May 2000) 

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“Customers provide you with the most accurate barometer of what’s right and wrong.”

Herb Kelleher (b. 1931) US businessman & founder of Southwest Airlines, Industry Week (8 January 1996) 

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“At the Best Plants, the customer is king.”

Theodore B. Kinni, US business author & editor America’s Best (1997) 

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