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Stefan Töpfer
CEO & Chairman of WinWeb Email Me |
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I'm passionate about very small business, it's positive impact on personal lives and for local communities. Reducing small business failure is my aim and that of WinWeb's services. |
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Archive for the 'do cost cutting' CategoryWinWeb’s Free Online Accounting Software Now With Cost Centre Functionality.By Stefan Töpfer on Nov 19, 2007WinWeb has just updated their OnlineOffice accounting module, to include cost centre functionality. This development was by popular demand, as a number of customers requested this functionality. OnlineOffice is aimed at the small business and start-up business, like SOHO-, SME, SMB-, Micro-, Lifestyle-, Home-, DIY-, Hobby-, Boomer- or Personal business, like professional, contractors, freelancer, self-employed, sole-trader and virtual assistants client. This allows you to “tag” expenses to products, departments, services or projects - giving you the opportunity to analyze the true cost of a department or any project. This will enable you to see exactly where your money is going and you can evaluate if your projects or products make you any money. This functionality is free of charge along with the 24/7 live support for all of WinWeb’s software products - another reason to sign up to LiveNet of OnlineOffice for the free 30 days trail, if you do not like or need the full OnlineOffice functionality, you can use the accounting module, including the cost centre functionality, free of charge forever. This will give you financial information to make even better decisions. ST.
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Little Switch - Big Small Business CollaborationBy Stefan Töpfer on Nov 14, 2007
Virtual Assistants can set up all their clients with OnlineOffice, and work with all their clients at the same time, each client is only a “click” away. Whatever your virtual service is, typing, bookkeeping, web-dasign, translations, telephone answering, diary management, PR, it does not matter with OnlineOffice and the Quick Switch facility you will easily stay in control. Accountants can use this in the same fashion, so when a client calls, “switch” to the up-to-date data and give advice. This service is also available for the free accounting software module, so no excuses there. One other use is if you have more than one company of cause, then you can switch between your businesses easily. Combine this with the benefits of online technology and it eco-friendly impact, and you will be excused for feeling good about your business. To use this technology, all you need is your find your LiveNet ID - in My LiveNet > My Profile - give it to your client and he/she can set you up as a user on their OnlineOffice system and restrict what you have access to. This means you can work for anyone in the world who uses OnlineOffice, or you can add contractors, virtual assistants, freelancers or free agents to your system at will. Great bootstrapping and outsourcing opportunities for your small business, don’t employ people for temp or non-core functions, Quick Switch them. ST.
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Q & A: What should I do when my bank cancels my overdraft without warning?By Stefan Töpfer on Nov 11, 2007This question is hard to answer, because there are no simple answers here and the outcome of this situation could easily be fatal to the business and if you are personally guaranteeing this money - and you probably are - this could potentially be very serious for your personal life too. The things that you need to do, in my opinion are:
People often believe it is somehow always their fault, if the bank changes their attitude towards them, that is not always the case. Banks will always try and make you believe it is, but in reality they my have new internal guidelines for handing out money - banks can get into “cash-flow” problems too. So - don’t automatically assume it is always your fault. Banks may have the right to recall a loan or overdraft, but I’m not sure if they have the right to damage your business by doing so - especially if the reason for the recall is not your doing. So if it comes to the crunch, get legal advice. This is one of the reasons why I hate these, IMO, often legal but still unreasonable arrangements between banks and clients. Many years ago someone made the the loan, O/D - umbrella analogy and it goes like this:
It is best if you do everything possible to not need banks in the first place, by bootstrapping, outsourcing, planning your business and keeping your fixed costs as low as possible. Remember sometimes, attack is the best defense even with banks, they may need their money, but they do not need bad publicity either. ST.
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Q & A: What does “Fixed Costs” mean and why should they be as low as possible in a Small Business?By Stefan Töpfer on Oct 25, 2007I’m answering three questions here, emailed to me during last week, so excuse the long headline. I will give examples and will let you fill in the rest for yourself. What are “Fixed Costs”? Fixed costs are operating cost that are incurred when providing necessities for doing business and have no relation to the volume of production and sales. Examples are rent, some employee costs, property taxes, telephone, heating and interest/bank expense. As opposed to “Variable Costs“, they only occur in proportion to activity within the business and hopefully that will lead to sales and revenue. Why should I keep my “Fixed Costs” as low as possible? When I talk about outsourcing, I’m talking about changing fixed cost into variable cost. Let me give you an obvious example to make my point. Let us assume you have hired someone to answer the telephone, this person cost you $1,000 per month, and on average you get about 5 calls per day. Most of these calls are not even from clients, or you could take the calls while you are in the office. This $1,000 is a fixed cost, no matter how many calls you get, or if you are in the office or not. So you outsource it to a virtual assistant, now you pay $100 per month and that includes 50 calls received, each extra call is $1 per call. The $100 are still fixed cost, but you have lowered your monthly fixed outgoings by $900. And depending how often you are in or out of your office, the 50 inclusive calls are probably enough to cover your needs. Combine this with online technology and you can stay in touch anywhere and anytime. Should that not be the case, then you have “variable costs” of $1 per call, which means you are out of the office, working or enjoying life while it is quiet, for example during holiday season. You phone is professionally looked after in any case. Outsourcing, bootstrapping (cutting costs), it all means the same for any small business and start-up business, like SOHO-, SME, SMB-, Micro-, Lifestyle-, Home-, DIY-, Hobby-, Boomer- or Personal business, like professional, contractors, freelancer, self-employed, sole-trader and virtual assistants, more money for you, less distractions, and a more recession proof small business, that is why business planning is so important. Answer: Keep your “Fixed Costs” down. Stay mean and lean, while enjoying your work and life. ST. Disclaimer: As with any of my readers questions, I do not have all the answers and here on my blog I can only give you some ideas, since I know very little about your small business. If any of you can add anything here do so for the benefit of my reader, who asked the question and everybody else, leave a comment below - I’d be most grateful.
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Q & A: What are successful cost-cutting solutions in small business?By Stefan Töpfer on Oct 18, 2007How long is a string? Let me give you some pointers here, but please remember you can always do more on the cost-cutting front in any small business and start-up business, like SOHO-, SME, SMB-, Micro-, Lifestyle-, Home-, DIY-, Hobby-, Boomer- or Personal business, like professional, contractors, freelancer, self-employed, sole-trader and virtual assistants.
This is only a short list of what you can do, but it’s a start. Remember even $100/£50 per month is $1200/£600 a year more in your pocket. ST. Disclaimer: As with any of my readers questions, I do not have all the answers and here on my blog I can only give you some ideas, since I know very little about your small business. If any of you can add anything here do so for the benefit of my reader, who asked the question and everybody else, leave a comment below - I’d be most grateful.
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Small Business Checklist: Business Process OutsourcingBy Stefan Töpfer on Oct 18, 2007As many of you know by know I’m a sucker for bootstrapping for small business and start-up business, like SOHO-, SME, SMB-, Micro-, Lifestyle-, Home-, DIY-, Hobby-, Boomer- or Personal business, like professional, contractors, freelancer, self-employed, sole-trader and virtual assistants, and outsourcing is a big part of my bootstrapping philosophy, so here a re a few pointers:
Outsourcing is good for your fix-cost structure, should make you more professional, and help you to concentrate on your core-business. If it becomes a distraction, deal with it immediately, if need be change supplier. ST.
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Q & A: How can you get rid of bank charges through late payment?By Stefan Töpfer on Oct 14, 2007I don’t know the exact circumstances of your self-employed business, but here are a couple of points you can think about. I’m assuming these bank charges derive from an bank overdraft or bank loan. So, if your loan is say $5.000 and your monthly payments to suppliers $10.000, then you may be able to re-negociate your payment terms with some of your suppliers. If for example you could get $6.000 worth of suppliers to agree to a 60 day payment term then you could repay your loan and would not have to pay these charges. These suppliers need to be “monthly” suppliers, otherwise this will not work. The best thing for you to do is go to your accountant, bookkeeper and get them to do some Reality Cash-Flow Gaming with you. All the tools you need for this are available free of charge in our OnlineOffice. Once you start planning your cash-flow you will understand your business much better, and you will see that there are other ways to create cash-flow too, outsourcing and credit control for instance. This will allow you to get rid of your bank charges. Comparing bank charges can reduce the impact on your business, not each bank is the same. I love bootstrapping techniques for running small businesses, so you could read about that too, with a little creativity and realism you can do a lot without money. Last but not least, not borrowing is the best strategy, too many people scream for Venture Capital, bank loans, government funding, if you need anything like that to survive, don’t do it! Get creative! ST. Disclaimer: As with any of my readers questions, I do not have all the answers and this is not business advice, since I only know very little about your business. If any of you can add anything here do so for the benefit of my reader, who asked the question and everybody else, leave a comment below - I thank you for your effort.
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Bookkeeping for Small BusinessBy Stefan Töpfer on Oct 12, 2007I have discussed before that it is important for small business and start-up business, like SOHO-, SME, SMB-, Micro-, Lifestyle-, Home-, DIY-, Hobby-, Boomer- or Personal business, like professional, contractors, freelancer, self-employed, sole-trader and virtual assistants, to do a minimum of business planning, but does it stop there? Not really, you need to keep up to date with your bookkeeping, to complete the business planning process. You may ask why, if you have done the planning, why not get your bookkeeping done once a year for your tax return? The answer to this question is the business planning process never ends. Remember I have been talking about going back to your plan at least once a month. In order to fine-tune your small business planning you need to actual information how your business performed in the last month. The only way to do that is to do your bookkeeping or accounting. By doing that you will be able to compare your predicted numbers in your cash-flow with the actual number your business has generated. This in turn will help you to update or modify your cash-flow plan for the future. More important than that, you will learn new things about your business:
You will be surprised how creative you can be, once you know about and understand a problem in your business plan. It may not even be a problem at that time, you may just need to adjust the way you do things, and you may have avoided a small or big problem in the future. In my opinion strict cost control and bootstrapping are not like nice to have features, they are essential for your small business survival. Often the difference between failure and success is just a little planning and checking the “plan” - doing a reality check. There is no excuse not to do it, all the tools are available for free, for anyone. If you feel the initial process of business planning is too much for you, than get your accountant or bookkeeper to help you to set your cash-flow fore-casting, SWOT analysis with you, doing it online will give you strategic advantages, like you can work with your accountant or bookkeeper in real time in different places, this lowers your cost, no time wasted and is good for the environment. I would like to make one more point here, the aim of all this planning is not to get it spot on - no, the aim is to understand what is happening in your business, that is why you should be doing it. Among other things, it will give you a measure of certainty, security and confidence, if you understand what is happening in your business. So, how confident are you about the future of your business? Why not take the weekend and have a planning session, it is like playing monopoly, only this game will secure your future. ST.
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Managing A Small Business In A RecessionBy Stefan Töpfer on Oct 10, 2007Here in the UK we had the “Pre Budget Report” yesterday. The government set out it’s plans to get small business owners to pay more tax, they increased capital gains tax by 90%. At the same time they announced the economy outlook to be weaker as expected. The result was immediate, looking thru my log files today, I stopped at the search term listings and saw many references to “recession” in it. Next up one client asked me about “How to run his small business in a recession?” I asked him a few questions to get him to think about what to do in times of a recession:
I’ve been talking about “bootstrapping” or “cost-cutting” for a long while now, with business planning as an additional tool, to combat any surprises. Going the easy route is not always the best way to run a business. For example, having to fire people because the economy is in recession is no fun for anyone and quite easy to prevent in most cases. So even when the times are good, make sure you do bootstrap so you will survive the bad times. I think my client got the message - good on him. ST.
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Planning Your Small Business And Start-upBy Stefan Töpfer on Oct 02, 2007For me small business planning centers around some very basic questions and I always aim to answer those first:
You may thing that these are all very basic questions and you would be right - but can you really answer them for your small business? I think I would find it difficult at times too. So I have devised this very basic business planning system I would like to share with you:
Let us have a look at each one of these components individually - first up cash-flow planning - without money it is difficult to run a business. You may see that as a problem, I view that as an opportunity in as much that it forces you to sell your service or product, before you do anything else. You could of cause do a market study and analysis, spend “lots” of money in the process and have very little extra useful information at the end of the process. While if someone buys your service or product you know it sells - without spending a penny. Enter your sales into a cash-flow and you can easily work out how much cost your small business can take. I’m passionate about “bootstrapping your small business” from day one. This in turn will help you to focus on saving money wherever you can, since you will only make very little money in the beginning. You will understand that payment terms you offer to your clients or payment terms you receive from your suppliers can greatly help with your cash-flow, I have written about cash-flow planning before. Secondly I like to do a SWOT analysis so I can focus myself and others in my business to stay “on message” and understand the vision for the business better. Even if you have no staff to begin with, it will help you to make the right decisions and stay focused. Strength and Weaknesses are “internal” factors where you need to be honest with yourself and write down what you do well and what you do badly - writing it down is almost therapeutic - enabling you base future decisions on these facts, building on your strength, while avoiding your weak spots. Opportunities and Threats are all about “external” factors and deal with issues like your unique differentiators for your products and services in the market place, as well as your competitors, red-tape, funding issues, etc. Again just writing them down will move you forward. Last but not least I find it helpful to have a “Mission Statement” for my business, what do I want to achieve, so my customers, partners and others understand what my business is all about. The “Goals Statement” is more personal, I write down why I run my small business or why I want to start a business. As with all plans it is of the utmost importance to revisit your business plan as often as once a month or at times when you do not know which decision to take - go to your goals list, it will help you to focus on the way forward. Doing basic business planning like that will help you to run and grow your business, and it can be fun too. Remember it is cheaper to test your plans on paper then for real with your own money. I wish you and your small business or start-up business, like SOHO-, SME, SMB-, Micro-, Lifestyle-, Home-, DIY-, Hobby-, Boomer- or Personal business, like professional, contractors, freelancer, self-employed, sole-trader and virtual assistants “Happy Planning and Success”! ST.
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