Stefan Töpfer
CEO & Chairman of WinWeb
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I'm passionate about very small business, it's positive impact on personal lives and for local communities. Reducing small business failure is my aim and
that of WinWeb's services.







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Archive for the 'do a SWOT plan' Category

SaaS Benefits for Business Start-Up and Small Business

By Stefan Töpfer on Aug 28, 2007

Starting and running a small business, like SOHO-, SME, SMB-, Micro-, Lifestyle-, Home-, DIY-, Hobby-, Boomer-, Professional-, Personal business today, is all about staying focused on the small business and not on running your office. WinWeb’s Software as a Service applications allow you to do exactly that. Below you will find some of the benefits detailed to help you make up your mind if this kind of technology is for you.

1. No More Software Installation.

Since our software comes to you via your internet browser, there is no need to install anything. Your printer will also work with our software without installation or any modifications. Our software works with any web browser, Internet Explorer, Safari, Firefox etc.

2. Our software is always up to date.

This really is one of the main benefits of SaaS. We make all the software updates on our servers, so you don’t have to do anything. No update hassle and worry anymore. There are no “Update available - Please download” messages and no CDs / DVDs updates arriving in the mail.

3. Never pay for software “updates” again!

No matter if we update or bug-fix, you will never have to pay for them again, it is all part and parcel of our service. Artificially accelerated software cycles are a thing of your past.

4. Fully Compatible with any Operating System.

Our software runs on any Operating System (OS) with Linux, Mac, Windows and some others - you login and use it.

5. Work and collaborate with anyone, anytime and anywhere.

Our software allows you to work with your accountant, colleagues, virtual assistants and others in real-time at anytime - whatever your business needs.

6. No commuting. No time wasting.

With online technology you can work from anywhere, so no need to travel to an office. Run your small business from home and benefit in terms of time, money and investment.

7. No security problems. No business interruption problem.

Your data is continuously backed up onto multiple RAID-5 data servers in multiple physically and network secure data centers - if that is not enough you can make a copy of your data anytime onto your PC or a CD.
Should your computer crash or get stolen - no problem, just log on to another computer and keep working - can your competition do that?

8. 24/7 Live Support 365 days a year.

We believe that you will be busy during the day with your clients and with working on new projects and so you should - after the phone stops ringing you get down to your admin work. So we thought we better be around in case you need some support for any of our products. It would be no good if we weren’t around now, would it?

9. No contract needed.

No minimum term, cancel anytime, no contract needed and you can test drive any software for a minimum of 30 days free of charge. This puts you in control. Unlike the boxed software you buy, once you paid for it, it’s yours including the problems. Not so with our software.

10. ClimateByte™ Technology

Our environment is in trouble - by using our on-demand Small Business Infrastructure™, you can help to reduce your carbon footprint and help our environment - we are dedicated to develop our future products and services with this in mind.

Our Software as a Service products provide your small business with a on-demand Small Business Infrastructure helping you to concentrate on your business, while we run your office and IT. This makes your business more mobile and competitive while saving you time, money and helping the environment.

When you run a small business and personal business, like contractors, freelancer, self-employed, sole-trader and virtual assistants you probably benefit even more from using SaaS technology - program your business for success.

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Small Business Infrastructure For Business Start-Up.

By Stefan Töpfer on Aug 28, 2007

I get regular questions about what we really mean by WinWeb’s Small Business Infrastructure?

On-demand Small Business Infrastructure™ centers around the idea that business start-ups and growing small businesses need help with numerous administrative tasks that are not core to the business success - such as bookkeeping, it services, internet services, call handling and other such services.

These services - if performed by the business owner - cause a great deal of time wasting - while the fixed cost of a business is still accumulating. This is in our minds a fatally floored business model and can easily be remedied with our infrastructure approach.

We should not expect business start-ups and small business in general to be accountants, bookkeepers, lawyers, marketing & PR gurus and so on. We should provide small business with an infrastructure in which it can concentrate on core business tasks, while at the same time enabling the business owner to stay informed of all relevant business facts like cash flow, sales, HR issues, tax position and more. This will enable him / her to make informed decisions, maybe with the help of an external advisor.

Based on these facts, we have devised a six point on-demand Small Business Infrastructure concept, which consist of:

1. WinWeb On-Demand Software Solutions - Anywhere At Anytime.

AccountsOffice and OnlineOffice are our two software offerings, which are based on the SaaS - Software as a Services model, to allow for the following key business benefits:

• tight inclusion of business advisors from the start,
• cultivating outsourcing techniques at the outset, i.e. virtual assistants,
no IT knowledge needed and hassle free operation,
• real-time multi-user access from anywhere, increasing mobility.

2. WinWeb 24/7 Live Support - We Are Here For You Always.

Providing customer care and support only during business hours is not acceptable to our clients. Experience has shown us that most admin work gets done by small business before nine in the morning or after five in the evening. This practice is essential if the business is to survive it’s early years.

This is why we have provided our much acclaimed customer support for 24 hours a day, seven days a week from the outset. Saving our clients wasted time and money - while setting new standards in customer support. No manuals need to be read - all problems can be solved in real-time online.

3. WinWeb Live - Networking Community for Small Business Only.

To foster collaboration and outsourcing we have expanded our WinWeb Live™ offering to allow for small business community networking - thus enabling the business owner to make decisions about his / her current needs, with the following benefits:

timeshare virtual assistants for professional results,
offer contracts of work to contractors on a case-by-case basis,
promote the business to a large audience or even locally,
find new work and contracts online

4. Business Advice

Our On-Demand Small Business Infrastructure™ enables business advisors, accountants, bookkeepers and other advisors to have a “Up Close and Personal” relationship with the small business owner, providing key elements for the success of a small business:

• timely and up-to-date advice from anywhere at anytime,
• more efficient advisor function due to SaaS technology, less travel,
• easily expandable advisor network.

5. Solution Partners

Third parties provide external services to complement our services, such as parcel service, office supply services, printing services. These and other services are provided on a bulk buy arrangements by leading businesses in their respective sectors - to provide the most reliable and up-to date service possible - with the effect of enhancing the professional appearance of our clients.

6. ClimateByte™ Technology - For A Cleaner Future.

Our clients are among the biggest demographics concerned with climate change and carbon footprint neutrality. It is a fact that employing remote working and collaboration techniques drastically reduces the damaging business side affects on our environment. We enable our clients to be more eco-friendly and aware, by providing them with our green technology - an ongoing development commitment of WinWeb.

WinWeb welcomes any suggestion that will further enhance our On-Demand Small Business Infrastructure™ concept - especially the development of even more eco-friendly business processes - to serve our small business and business start-up client-base.

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Small Business Failure - Reason: Management Control

By Stefan Töpfer on Aug 28, 2007

The typical scenario is you work hard all week, have no live and at the end of it all little money to show for it. This is often a sure sign of loss of management control in a small business and start-up business, like SOHO-, SME, SMB-, Micro-, Lifestyle-, Home-, DIY-, Hobby-, Boomer-, Professional-, Personal businesses.

The small business health-check questions for this episode are:

  • Do I know what is going on in my business in all areas or have I abdicated some responsibility to staff? You can pick and choose what you do work-wise everyday, you can not pick and choose what you should know about and make decisions about - this is your business, not your staffs business - act like it.
  • Am I running my business or is it running “itself”? No business is running itself, other than into the ground!
  • Do you know how your cash-flow is doing? Done this one before, yet it always comes back to this, check it out.
  • Do you have an overview of your small business fixed costs and sales, are you happy with the situation? I guess you could always do better, but if you do not know the details you can not improve your situation.
  • Is your vision in line with your small business targets? You need a vision for your business, that will allow you to develop your small business strategy and plan, so you know where you are going - don’t just drift along.
  • Have you asked your staff lately? Have a power-meeting with your staff once a week, to see how they are feeling about your small business, last week or the next few weeks. It will motivate them and give you a new insight in how others see your small business.

The central message here is to be involved in ALL areas of your business ALL of the time - in a management capacity. When I hire people I always hire people who do something better than I, but you have to stay involved.

You can see other reasons for small business and personal business, like contractors, freelancer, self-employed, sole-trader and virtual assistants failures in my
Health Check Category, if you can add to this list please do so, I would welcome your comments.

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Small Business Failure - Reason: Cash-Flow

By Stefan Töpfer on Aug 24, 2007

The first post in this mini series is related to this issue of cash-flow and so will be many that follow. Cash-flow is the central and most critical management objective for every small business and start-up business, like SOHO-, SME, SMB-, Micro-, Lifestyle-, Home-, DIY-, Hobby-, Boomer-, Professional-, Personal business.

T o perform this small business health-check, ask your self the following questions:

  • Do I have a written plan and cash-flow forecast for my business? As I said before, without it it is like driving with your eyes shut.
  • Am I efficient in achieving those aims? We often allow non-core issues and irrelevant stuff to “steal” our time, or we are so overwhelmed by work that we do not have the time to stand back and look at our small business - take the time and make those decisions.
  • Do you have a feel how my small business works financially? If not, you must be feeling uncomfortable most of the time, again take the time and feel better about your small business.
  • When did I plan and monitor my cash-flow last? You need to do this at least once a week or if something happens that is not in the plan. Check your cash-flow each time before you make a bigger purchase or hire staff which is not in the plan, you will quiet easily see if you can afford to do it or not.
  • How much reserves does my business have? The best peace of mind is when your small business has substantial reserves, do you have any or are you at least planning to get a 2-3 month reserve buffer?
  • Have I re-negociated my terms with my suppliers? What if your suppliers gave you 60 or even 90 days payment terms - put that in your cash-flow and smile, it’s instant reserve. You need to pay your suppliers on time, only then will they trust you enough to give you the extra long payment terms.
  • Am I chasing my clients for payment adequately? Do you know the average number of days you clients need to pay you? Give incentives - 2 % off if you pay within 7 days - try and keep your average well below 30 days. If you have not enough time to do credit control outsource it.
  • Do I need my overdraft? If you get better payment terms fro your suppliers and do a better job at credit control, you may not need your overdraft anymore, which will save you a lot of money. Don’t cancel your overdraft, but make sure you only pay for it when and if you use it - shop around. On those terms you should get an overdraft, even if you do not need it, so if something unexpected happens you got the cash-flow reserve.

The importance of your cash-flow situation can not be overestimated, as long as you can pay your bills you are in business - as the saying goes: Cash Is King!

You can see other reasons for small business and personal business, like contractors, freelancer, self-employed, sole-trader and virtual assistants failures in my Health Check Category, if you can add to this list please do so, I would welcome your comments.

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Small Business Failure - Reason: Fixed Cost

By Stefan Töpfer on Aug 23, 2007

I have decided to write a little mini series on why small business and personal businesses, like contractors, freelancer, self-employed, sole-trader and virtual assistants, fail and how to find out if your small business is in danger, too.

In this first part, I would like to talk about fixed costs in small business. To perform a basic small business fixed cost health check, ask yourself the following questions:

  • Do I know where all the money is going every month? You should know where all your money is going at all times - if you don not know, it is important that you find out.
  • How comfortable am I with the current level of costs? Are you able to generate reserves in your small business, or is your business just making ends meet.
  • Are large parts of the costs for non-core business tasks and do I get value for my money? No matter how well your business is doing, you should never waste money - so if you can outsource do it, it will make you small business more focused and far more resilient and efficient.
  • Do I have a cash-flow forecast for my business? Having no cash-flow plan is like driving with your eyes closed - cash-flow planning is easy, and you will have a better feeling about your small business.
  • Are there any spending issues with business partners or colleagues? Are other people spending your money (?) and you can not control them - deal with it, sort it or get rid of them even if they are partners in the business, find a way or get help.
  • Am I in control of my spending or have I abdicated this function to someone else? Even if you have staff - outsourced of employed - doing your bookkeeping and organize the payments for you, you need to make the decisions of when your suppliers get paid, so you can control your cash-flow.

There are many more questions you could ask yourself, here I just wanted to get you going. If you have any more issues or are uncomfortable with any of your costs and answers to the above questions, then you should get some professional advice.

Running out of money is the reason most small business and start-up business, like SOHO-, SME, SMB-, Micro-, Lifestyle-, Home-, DIY-, Hobby-, Boomer-, Professional-, Personal businesses, fail - not controlling your fixed costs is one of the main reasons for this.

You can see other reasons for small business and personal business, like contractors, freelancer, self-employed, sole-trader and virtual assistants failures in my Health Check Category, if you can add to this list please do so, I would welcome your comments.

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I get many questions about bookkeeping and accounting for small business and start-ups, here are a couple of things you should consider before making your decision:

What do you want to achieve? Do you want to:

  1. Do you just want to collect your receipts and other documents and than hand it over to someone else?
  2. Are you happy to fill in a simple online forms and have the double entry done by an bookkeeper or accountant?
  3. Or do you want to do the accounting yourself and have the accountant prepare your tax-returns for you?

Each of these options is OK, as long as you do not relinquish all your responsibility to the other party when you outsource. You need to keep your books up-to-date, so you know where you small business is going and so you can make good and informed decisions.

If you are considering option 2. then their are products on the market that can help you, one of them is our AccountsOffice- Lite Edition ( currently still called CashBook), for a full tri-ledger accounting system you can use our AccountsOffice Standard Edition, both of the single user versions are free BTW.

For small business and start-up business, like SOHO-, SME, SMB-, Micro-, Lifestyle-, Home-, DIY-, Hobby-, Boomer-, Professional-, Personal business, the only way to go is online - I’m sure you think I would say that - but consider this.

You will need to get information fast - to make an urgent decision - how is anyone going to give you advice without up-to-date numbers on your business. There are other benefits to consider, but this one to me is the most crucial. Remember most small businesses fail because of bad financial decisions being taken, often based on false or out of date data.

What if your accountant or bookkeeper wants you to use an offline accounting system - do your business a favor find a new accountant, fast. Accountants are sometimes slow to change, they are also very often very busy people, but you should not worry about that, you need to worry about your business.

I wrote in the past about many accountants wanting to live in the past - that they are not interested in helping you plan your future. Michael Gerber in his book “The E-Myth Revisited” calls these type of business people “technicians” - I agree most of them are and very few have an entrepreneurial outlook in live.

So remember - no planning or no online accounting/bookkeeping for your small business - leave NOW! You owe it to your business.

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A lot is being said and written about Business Planning, but when you read the articles you often find it is not a business plan but a strategy plan. I have written in the past about business plans being not very helpful, one of the reasons is that before you do the plan you need to have a vision and strategy.

A complete business plan should consist of of three parts:

  1. Vision - is the first step in the “entrepreneurial” process, it does not talk about sales, turnover and cost. It talks about a vision for the “whole” business for the future - 10 to 20 years ahead - it is the long-term goal, view or ideal that drives you small business or business start-up.
  2. Strategy - the strategy is the articulation of your vision for your small business in which you put down the practical steps by which your small business is to achieve your vision, based on your current situation. The “strategy” plan has a 3-5 year time horizon.
  3. Plan - your plan is only concerned with the next 12 month and is a “tactical” plan of how your small business is going to achieve your strategy.

The Vision & Strategy planning is also refereed to as corporate planning and looks at the business ( including small business) as a whole - it is not a plan for, rather than about the whole organisation. It is often said that only bigger business does this kind of planning - that is utter rubbish - you do it when you set up your small business and start-up business, like SOHO-, SME, SMB-, Micro-, Lifestyle-, Home-, DIY-, Hobby-, Boomer-, Professional-, Personal businesses, as well - you have a vision. You may not write it down in a formal way, but you a have a vision and a strategy to achieve this vision:

….. I’m going to be the number one melted cheese pie producer in the world, I’m doing it by using my mum’s secret ingredient…….”

or

“….. I’m going to be the best IT consultant in the world by given the best customer service anyone has seen……”

or

“…… I’m going to be the biggest start-up and small business infrastructure provider in the world, I’m going to do it by offering unrivaled software and 24/7 support at the lowest price possible and combine it with real live services for the small business and the business start-up community ….” oh, hang on, no sorry that one is gone already ;-)

I think you should write yourself one of those sentences and then do a 12 month cash-flow based on this, if you then add a SWOT (Strength, Weakness, Opportunities and Threats) analysis to your plan - your are ready.

Even if you have already started your business - remember most businesses get started accidentally - it is never to late to get a piece of paper and write your vision and strategy down, it focuses the mind. Look at it every time you find it hard to make a decision - it will help.

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