A small business quote a day keeps you thinking, inspired and entertained 

“Every product has some element of service, and every service some element of product.”

Aubrey Wilson, British marketing consultant & author, New Directions in Marketing (1991) 

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A small business quote a day keeps you thinking, inspired and entertained 

“In Australia , it’s all about sales tomorrow and how to appeal to this huge, generic target audience.”

Trish Wadley (b. 1962) Australian marketing director 

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A small business quote a day keeps you thinking, inspired and entertained 

“Focus Groups are people who are selected on the basis of their inexplicable free time and their common love of free sandwiches.”

Scott Adams (b. 1957) US cartoonist, The Dilbert Principle (1996) 

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A small business quote a day keeps you thinking, inspired and entertained 

“We know every dollar added to the cost means more than one dollar added to the consumer price. We know a higher consumer price means fewer consumer sales.”

Alfred P. Sloan (1875 – 1966) US president of General Motors, ‘The Most Important Things I Learned About Management’, System (August 1924) 

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A small business quote a day keeps you thinking, inspired and entertained 

“Your company does not belong in any market where it cannot be the best.”

Phillip Kotler (b. 1931) US marketing management thinker 

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A small business quote a day keeps you thinking, inspired and entertained 

“But markets today are moving targets. The only way to hit them is to launch your business like a cruise missile.”

Harry V. Quadracci (1936-2002) US entrepreneur, Success (June 1988) 

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A small business quote a day keeps you thinking, inspired and entertained 

“We feel the spear of the marketplace in our back.”

Tony O’Reilly (b. 1936) Irish former CEO of Heinz 

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A small business quote a day keeps you thinking, inspired and entertained 

“Don’t sell the steak; sell the sizzle. It is the sizzle that sells the steak and not the cow, although the cow is, of course, mighty important.”

Elmer Wheeler (1903-68) US writer, Principles of Salesmanship (1936) 

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A small business quote a day keeps you thinking, inspired and entertained 

“Half the sponsors don’t know if their money is wasted or not; the other half do it in order not to be left out.”

Anonymous, quoted in Formula 1, The Business of Winning 

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A small business quote a day keeps you thinking, inspired and entertained 

“Music is spiritual. The music business is not.”

Van Morrison (b. 1945) Irish musician, The Times (July 1990) 

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