I get regular questions about what we really mean by WinWeb’s Small Business Infrastructure?

On-demand Small Business Infrastructure™ centers around the idea that business start-ups and growing small businesses need help with numerous administrative tasks that are not core to the business success - such as bookkeeping, it services, internet services, call handling and other such services.

These services - if performed by the business owner - cause a great deal of time wasting - while the fixed cost of a business is still accumulating. This is in our minds a fatally floored business model and can easily be remedied with our infrastructure approach.

We should not expect business start-ups and small business in general to be accountants, bookkeepers, lawyers, marketing & PR gurus and so on. We should provide small business with an infrastructure in which it can concentrate on core business tasks, while at the same time enabling the business owner to stay informed of all relevant business facts like cash flow, sales, HR issues, tax position and more. This will enable him / her to make informed decisions, maybe with the help of an external advisor.

Based on these facts, we have devised a six point on-demand Small Business Infrastructure™ concept, which consist of:

1. WinWeb On-Demand Software Solutions - Anywhere At Anytime.

AccountsOffice and OnlineOffice are our two software offerings, which are based on the SaaS - Software as a Services model, to allow for the following key business benefits:

• tight inclusion of business advisors from the start,
• cultivating outsourcing techniques at the outset, i.e. virtual assistants,
• no IT knowledge needed and hassle free operation,
• real-time multi-user access from anywhere, increasing mobility.

2. WinWeb 24/7 Live Support - We Are Here For You Always.

Providing customer care and support only during business hours is not acceptable to our clients. Experience has shown us that most admin work gets done by small business before nine in the morning or after five in the evening. This practice is essential if the business is to survive it’s early years.

This is why we have provided our much acclaimed customer support for 24 hours a day, seven days a week from the outset. Saving our clients wasted time and money - while setting new standards in customer support. No manuals need to be read - all problems can be solved in real-time online.

3. WinWeb Live - Networking Community for Small Business Only.

To foster collaboration and outsourcing we have expanded our WinWeb Live™ offering to allow for small business community networking - thus enabling the business owner to make decisions about his / her current needs, with the following benefits:

• timeshare virtual assistants for professional results,
• offer contracts of work to contractors on a case-by-case basis,
• promote the business to a large audience or even locally,
• find new work and contracts online

4. Business Advice

Our On-Demand Small Business Infrastructure™ enables business advisors, accountants, bookkeepers and other advisors to have a “Up Close and Personal” relationship with the small business owner, providing key elements for the success of a small business:

• timely and up-to-date advice from anywhere at anytime,
• more efficient advisor function due to SaaS technology, less travel,
• easily expandable advisor network.

5. Solution Partners

Third parties provide external services to complement our services, such as parcel service, office supply services, printing services. These and other services are provided on a bulk buy arrangements by leading businesses in their respective sectors - to provide the most reliable and up-to date service possible - with the effect of enhancing the professional appearance of our clients.

6. ClimateByte™ Technology - For A Cleaner Future.

Our clients are among the biggest demographics concerned with climate change and carbon footprint neutrality. It is a fact that employing remote working and collaboration techniques drastically reduces the damaging business side affects on our environment. We enable our clients to be more eco-friendly and aware, by providing them with our green technology - an ongoing development commitment of WinWeb.

WinWeb welcomes any suggestion that will further enhance our On-Demand Small Business Infrastructure™ concept - especially the development of even more eco-friendly business processes - to serve our small business and business start-up client-base.

A few years back we used to have a product called GlobalOffice - it was targeted at foreign small businesses who wanted to export product or just support their customers in local markets. We learned that our customers just used our OnlineOffice and made arrangements for the “Live” services themselves - and this has been the way ever since we withdrew GlobalOffice to focus on our “core” business to provide a Small Business Infrastructure - SBI.

Small Biz Labs have a post today about Laurel Delaneey’s Global Small Business Blog and one of her recent posts, some of the data is quite interesting:

• Only about 4% of US companies are exporters and the US has the lowest level of exports as a % of GNP of the G7 countries - roughly 10%. The highest is Germany at almost 45% and the 2nd lowest is Japan at a bit over 15%
• SME’s (defined as less than 500 employees) accounted for 29% of US export value in 2005.
• While the number of exporting businesses in the US grew rapidly in 90’s, it has stayed relatively flat since 2000. In 2005 there were roughly 239,000 exporting companies, 97% of which are SMEs.
• 58% of exporting companies traded in only one export market.

Localization, local red-tape and the often horrendous cost associated with exporting make it difficult for small business to work in foreign markets. I believe these barriers are slowly disappearing, not only with the help of technology, but with the understanding of technology.

Globelization 3.0 as I call it - I have written about it before - will enable very small business and start-up business, like SOHO-, SME, SMB-, Micro-, Lifestyle-, Home-, DIY-, Hobby-, Boomer-, Professional-, Personal business, to take full advantage of global markets for products and services. Even personal business, like contractors, freelancer, self-employed, sole-trader and virtual assistants can now use social networking communities to develop international virtual project teams or at least be part of at least one or more.

In ten years time these numbers will be very different - as it will no longer matter, if your customer is next door or half way around the globe. For some this is a reality already - have you thought about this when planning your start-up business?

I reported earlier today on employees not taking enough vacations it stands to reason that this would be true for the employers too and I found this research.

A million small business owners are going to be working through the summer without a break. Nationwide 14% workers will skip taking a vacation but when it comes to small businesses the percentage goes up to 31%.

This number amounts to a third of small business and start-up business, like SOHO-, SME, SMB-, Micro-, Lifestyle-, Home-, DIY-, Hobby-, Boomer-, Professional-, Personal businesses who will not take a summer break says the Alliance and Leicester Business Banking survey. And even for those who plan to get away from work for a holiday only 38% have a chance of taking a short break.

This may seem to denote that small business owners are dedicated and committed workers. However it is also important to note that taking a holiday is actually good for the business as the entrepreneurs get a well deserved break and return to work feeling motivated and refreshed.

Some of the reasons for not taking a break include the cost of the holiday and that of getting replacement temporary employees, and red tape.

“For some small business owners who wish to take a holiday the increased red tape can be an inhibiting factor,” says the Federation of Small Businesses (FSB). In March of this year the British Chamber of Commerce had asked the government to take a softer view of the new employment rights and temping help.

The FSB says, overworked business owners may make the business inefficient and damage it.

One issue that was expected to greatly influence the elections this year was the dissatisfaction of small businesses with the federal government. This was reported by the MYOB Australian Small Business Survey. 44% of small businesses reported that they thought poorly of the Federal Governmentís efforts towards growth in this section of the economy.

36% of the respondents stated interest rates as the main issue of contention. While small businesses in transport and storage rated the performance of the government most negatively, the agricultural sector did not have so negative a view.

The survey also reported that Australian small businesses felt that red tape constricted growth and entrepreneurship. Amongst the many areas of red tape 68% of the respondents rated BAS reporting to be most burdensome. 56% small businesses reported GST (daily transactions) amongst the tops 3 areas of red tape that most disturbed them and 31% said Occupational Health & Safety had them worried.

The small business managers who participated in the survey said that the fact that all these areas were time consuming businesses found them restricting.

It is important for small business and start-up business, like SOHO-, SME, SMB-, Micro-, Lifestyle-, Home-, DIY-, Hobby-, Boomer-, Professional-, Personal businesses, to find ways to reduce spending time on peripheral activities such as financial management and entrepreneurs should consider investing in business infrastructure. An online office can also help provide flexible working opportunities and should be considered seriously.

My first contribution to this blog has resulted from a recent experience had by a new client of my practice with someone who also used the title ‘accountant’.

Firstly, you need to understand in the UK there is no requirement to have any formal training or qualifications before calling yourself an accountant. This does not for one minute mean that someone without formal qualifications is going to be bad, not for one minute, so how do you chose your accountant?

As with anything, I would always say choose an accountant on the recommendations of a friend/colleague. If you know someone who uses an accountant, and they are happy with them, then this is a good starting point. Next, does the accountant have relevant experience in the industry you are in, or an allied industry, after all, it’s going to make life a lot easier if he actually knows a bit about the industry you’re in when offering advice.

But what if you don’t know anyone who can make a recommendation, what next? This is where I would definitely look for an accountant who belongs to a professional body, and holds a current and up to date practicing certificate, at least this way I would know this ‘stranger’ has gone through a certain standard of training and will have had to achieve a minimum level of experience before being admitted to membership.

The decisions don’t stop there though, unlike other countries where there is either one or a very small number of professional accounting bodies, the UK has many, as shown at the end of this post.

In summary, if you know someone who uses an accountant they are happy with meet them first, next find an accountant who understands your industry and finally if you have to make a selection on your own, then meet and interview at least three accountants before making your choice, remembering their membership of a professional body affords you some protection. Good luck!

Here is the list of accounting bodies:

The Association of Certified Accountants (ACCA)
The Association of International Accountants (AIA)
The Institute of Chartered Accountants in Englandand Wales (ICAEW)
The Institute of Chartered Accountants of Scotland (ICAS)
The Institute of Chartered Accountants in Ireland (ICAI)
Chartered Institute of Public Finance and Accountancy (CIPFA)

Professional bodies whose members cannot act as company auditors:

Chartered Institute of Management Accountants (CIMA)
Certified Public Accountants (Ireland) (CPA)
Institute of Financial Accountants (IFA)
Association of Accounting Technicians (AAT)

AAT, ACCA, Accounting, AIA, Bookkeeping, Business Development, Business Start Up, CIMA, CIPFA, CPA, CPAs, ICAEW, ICAI, ICAS, IFA, sme-blog