Stefan Töpfer
CEO & Chairman of WinWeb
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I'm passionate about very small business, it's positive impact on personal lives and for local communities. Reducing small business failure is my aim and
that of WinWeb's services.







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Book Review: Duct Tape Marketing by John Jantsch




You know when you read something and you think “ I knew that!” or “Why didn’t I think of that before?” - but you never consciously thought about it, that is when you know you are reading something relevant and informative, to you and your life, business or otherwise.

John’s book is full of those moments, when he talks about ” A Solution to THE Small Business Problem“, marketing. His book fills any bootstrappers heart with joy as he takes you step-by-step to developing your own marketing plan. Along the way you will find many suggestions, like “Why the post office is a great resource” and many more.

Any if you’re thinking about marketing, you should consider this book. As John said:

“If you get nothing else from this book, get this: You are are in the marketing business! Marketing is an all-ecompassing outlook that must inform every activity of you business.”

I loved reading it and can recommend it to you. Duct Tape Marketing is available via John’s blog and Amazon in the US or UK. ST.

« Time Management for Small Business: Cut to the Chase
The Week Ender: Having a weekend. »



This entry was posted on Friday, November 2nd, 2007 at 8:42 am and is filed under Business Books, Comments. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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4 Responses to “Book Review: Duct Tape Marketing by John Jantsch”

  1. THE SMALL BUSINESS BLOG » Blog Archive » The Week Ender: Having a weekend.
    http://www.sme-blog.com/small-business/client-relations/the-week-ender-having-a-weekend

    Said on November 2nd, 2007 at 9:12 am

    […] that I given you a recommendation on a book to read over the weekend or made you ponder your time management, you may also just consider having a nice […]

  2. Phil Connolly
    http://www.spreadsheetsdirect.com

    Said on November 2nd, 2007 at 10:24 am

    One company has taken that title too seriously as I’ve actually got a duct tape wallet. It even came with replacement bits of duct tape to let you patch it up with.

  3. John Jantsch
    http://www.ducttapemarketing.com

    Said on November 3rd, 2007 at 12:09 pm

    Stefan,

    Thanks for the nice mention of my book. I really appreciate it.

    John

  4. Stefan Töpfer
    http://www.winweb.com

    Said on November 3rd, 2007 at 12:43 pm

    John,

    Great book - it was my pleasure!

    Stefan

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