Book Review: Duct Tape Marketing by John Jantsch

You know when you read something and you think “ I knew that!” or “Why didn’t I think of that before?” - but you never consciously thought about it, that is when you know you are reading something relevant and informative, to you and your life, business or otherwise.

John’s book is full of those moments, when he talks about ” A Solution to THE Small Business Problem“, marketing. His book fills any bootstrappers heart with joy as he takes you step-by-step to developing your own marketing plan. Along the way you will find many suggestions, like “Why the post office is a great resource” and many more.

Any if you’re thinking about marketing, you should consider this book. As John said:

“If you get nothing else from this book, get this: You are are in the marketing business! Marketing is an all-ecompassing outlook that must inform every activity of you business.”

I loved reading it and can recommend it to you. Duct Tape Marketing is available via John’s blog and Amazon in the US or UK. ST.

8 Responses to “Book Review: Duct Tape Marketing by John Jantsch”

1. THE SMALL BUSINESS BLOG » Blog Archive » The Week Ender: Having a weekend.
   http://www.sme-blog.com/small-business/client-relations/the-week-ender-having-a-weekend
   
   Said on November 2nd, 2007 at 9:12 am

   […] that I given you a recommendation on a book to read over the weekend or made you ponder your time management, you may also just consider having a nice […]

2. Phil Connolly
   http://www.spreadsheetsdirect.com
   
   Said on November 2nd, 2007 at 10:24 am

   One company has taken that title too seriously as I’ve actually got a duct tape wallet. It even came with replacement bits of duct tape to let you patch it up with.

3. John Jantsch
   http://www.ducttapemarketing.com
   
   Said on November 3rd, 2007 at 12:09 pm

   Stefan,

   Thanks for the nice mention of my book. I really appreciate it.

   John

4. Stefan Töpfer
   http://www.winweb.com
   
   Said on November 3rd, 2007 at 12:43 pm

   John,

   Great book - it was my pleasure!

   Stefan

5. Kevin from Niche Affiliate Marketing Help and
   http://www.affiliate-marketing101.com
   
   Said on August 14th, 2008 at 4:36 pm

   Do yourself a favor: go to Amazon.com and spend a measly 10 bucks on John Jantsch’s Duct Tape Marketing Guide. I found his advice on making my website a productive one especially relevant for my situation.

6. Don
   http://www.anchorpointdesignsd.com
   
   Said on August 19th, 2008 at 1:54 am

   Thanks for the suggested read… John, do you have any other books out? And what books have you read lately that you would suggest?

7. Justin
   http://www.internet-marketing-data.com/
   
   Said on September 7th, 2008 at 7:56 am

   Great info, starting my own business over the last year has been hectic. Thanks for your site, it really has helped me out tremendously.

8. Marketing Ideas
   http://www.joshwhitford.com
   
   Said on September 26th, 2008 at 7:59 pm

   I think people often forget that whether or not you know it you are a marketer. Everything you do and everywhere you go, you are representing something. The way people enteract with eachother either as a customer or shop owner is conveying a message. The key is to recognize that and perfect it.

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