Stefan Töpfer
CEO & Chairman of WinWeb
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I'm passionate about very small business, it's positive impact on personal lives and for local communities. Reducing small business failure is my aim and
that of WinWeb's services.







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Making the best out of change or riding a trend.




It is fair to say, that the only constant in life is change. While I always caution people, that change is not necessarily progress, it is also correct that change is what is creating new business opportunities every day.

It is living with this change and realizing the opportunities change generates that is the important process here. So how could a small business and start-up business, like SOHO-, SME, SMB-, Micro-, Lifestyle-, Home-, DIY-, Hobby-, Boomer- or Personal business, like professional, contractors, freelancer, self-employed, sole-trader and virtual assistants go about seeing these opportunities?

The answer sounds easy, but requires patience, you need to look at your chosen market segment from the out-side. You have to become a judge, not a participant. Look at all the trends and judge them, find ways to improve upon techniques and find out what people are talking about.

Don’t be blinded by your own business, if you already have one. You must realize, that you can ignore or unfairly discredit someone else’s idea today, only for them to come back and kill your business tomorrow. Fighting a trend is futile and a wasted opportunity.

If something you see is better, appropriate it, in business that is called “best practice sharing” or “benchmarking” - within reason of cause! ST.

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4 Responses to “Making the best out of change or riding a trend.”

  1. Shama Hyder
    http://www.AfterTheLaunch.com


    Said on

    Great post Stefan! The truth is sometimes we can’t see objectively and that’s why its important to cultivate the habit of accepting help when you need it.

  2. David
    http://www.c2pthailand.com/


    Said on

    Great blog with good information. Will visit more often.

  3. Stefan Töpfer
    http://www.winweb.com


    Said on

    Shama, good point - if you can’t be a “Judge”, let someone else do it! I agree.

    Stefan

  4. Making the best out of change or riding a trend. - Pusshe
    http://pusshe.com/making-the-best-out-of-change-or-riding-a-trend/


    Said on

    […] Share This […]

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