It is fair to say, that the only constant in life is change. While I always caution people, that change is not necessarily progress, it is also correct that change is what is creating new business opportunities every day.
It is living with this change and realizing the opportunities change generates that is the important process here. So how could a small business and start-up business, like SOHO-, SME, SMB-, Micro-, Lifestyle-, Home-, DIY-, Hobby-, Boomer- or Personal business, like professional, contractors, freelancer, self-employed, sole-trader and virtual assistants go about seeing these opportunities?
The answer sounds easy, but requires patience, you need to look at your chosen market segment from the out-side. You have to become a judge, not a participant. Look at all the trends and judge them, find ways to improve upon techniques and find out what people are talking about.
Don’t be blinded by your own business, if you already have one. You must realize, that you can ignore or unfairly discredit someone else’s idea today, only for them to come back and kill your business tomorrow. Fighting a trend is futile and a wasted opportunity.
If something you see is better, appropriate it, in business that is called “best practice sharing” or “benchmarking” - within reason of cause! ST.
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on Wednesday, November 14th, 2007 at 5:25 pm and is filed under handle problems, be successful, grow your business, plan your business, do a reality check, bootstrap.
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http://www.AfterTheLaunch.com
Said on November 15th, 2007 at 2:27 am
Great post Stefan! The truth is sometimes we can’t see objectively and that’s why its important to cultivate the habit of accepting help when you need it.
http://www.c2pthailand.com/
Said on November 15th, 2007 at 6:03 am
Great blog with good information. Will visit more often.
http://www.winweb.com
Said on November 15th, 2007 at 10:53 am
Shama, good point - if you can’t be a “Judge”, let someone else do it! I agree.
Stefan
http://pusshe.com/making-the-best-out-of-change-or-riding-a-trend/
Said on November 18th, 2007 at 10:37 am
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