I can only speak for the loan industry on PPC in the UK for Google but the cost for adding a PPC site simply must go down. There isn’t the money in the industry anymore to justify the spend that it once took to achieve position #1 on the sponsored listings for keywords such as “secured loans.”

The argument is always that there are still customers who want loans. I won’t disagree with this comment - if anything the demand has increased. However, when you are trying to fit so many round pegs into square holes it does prove difficult. There simply are not the lenders in the UK to fund the finance to the consumer.

Chris Burgoyne
www.loan-machine.co.uk
www.iva-machine.co.uk