Small Business Checklist: Top Five Tips for Online Branding

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Small Business Checklist: Top Five Tips for Online Branding

by Stefan Töpfer on Jul 13, 2009

!cid_CF682DD0-D4EF-4328-A711-50E49F677CDC The top 5 tips weekly post gives hints and tips to small, home & micro business owners.

Future-proofing: Make your business website available everywhere by getting a mobile (.mobi) domain name.
Avoid spammers: Don’t post your own e-mail address publicly on your website because spam bots will find it. Instead, have a corporate e-mail address (e.g. contactus@yourdomain.com).
Protect your brand: Register domain names related to your company before a competitor does it on your behalf. This should include common misspellings.
Become the brand: Have a page about yourself on the company website and call it a ‘Founder’s Profile’. Clients and prospects want to know who they are doing business with – transparency is key, especially in the online arena.
Get social: Join the three major social networking sites - LinkedIn, Facebook and Twitter. WinWeb offers personalised Twitter marketing as part of our BusinessServices.

This entry was posted on Monday, July 13th, 2009 at 7:00 am and is filed under Business Checklists. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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One Response to “ Small Business Checklist: Top Five Tips for Online Branding ”

Julia

Said on June 7th, 2010 at 4:22 am
Great article, though I’d probably add “Outsource some work.” Outsourcing offers a lot of benefits to small businesses, such as cost effectiveness and being able to do more, so it’s a smart business move.

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