Top 5 Tips for Writing Content for a Small Business Website

The top 5 tips weekly post is always full of hints and tips for small, home & micro business owners.

1. Pick one idea for an article and stick to it.  Don’t meander onto other topics, save that content for additional articles.

2. Simplify as much as possible.  Try to boil down content into its most simple form.

3. Avoid using jargon or theoretical terms.  Remember that if people are bored then they will stop reading.

4. Provide ways for the reader to interact, either by replying directly or contributing to a public discussion.

5. Set a timetable for providing content and stick to it.  Visitors to your website will then know what to expect from you.

If you have additional tips, please share them in the comments section.

8 Responses to “ Top 5 Tips for Writing Content for a Small Business Website ”

1. Lloyd Burrell
   
   Said on July 26th, 2010 at 11:12 pm

   Simple and effective. However, this raises a question: to what extend do you think we can transform our content into a… product (that is into something our potential clients/readers know exactly what it is before actually pursuing it)? The idea is that,in general, people are flexible and reading a very precise structure over and over again may lead to boredom. So I wonder if simplifying is always a good option.

   Lloyd Burrell

2. Shirley Kelly
   
   Said on July 27th, 2010 at 10:09 pm

   Brainstorm the day before you plan to write and pick your next topic of discussion at that time. This allows one to spend all his time writing and actually accomplishing his goals when it comes time to write the article and increases the chances for his success.

3. simon
   
   Said on July 28th, 2010 at 10:50 am

   thanks for sharing these tips. they are so good for me.

   I think that the fist tip is the most important ,hah but, every tips are important.

4. David
   
   Said on July 28th, 2010 at 11:39 pm

   These are good tips. The only thing I can think of to add is to write for the web; use of headings, bullet points or numbering to make it easier for readers to scan the text.

5. John Tusch
   
   Said on July 30th, 2010 at 3:50 pm

   Elegant in its simplicity, Stefan. Thanks for posting. #3, “avoid using jargon,” is a particularly common trap for those of us who do the business all the time. We assume that everyone speaks our language! It has inspired me to start blogging about the jargon itself. Topics that might help users figure out what the buzz words mean.

6. Bryan Todd
   
   Said on August 1st, 2010 at 5:20 am

   I have to agree with Lloyd. Simplification, depending on what your site is about, may not give the searcher enough information to cross the line. Lists, FAQ format, lessons learned are always informative when webmasters make it personal. It adds some curiosity as well to whether the person knows what they are talking about through the list method.

7. Nitin Mudgal
   
   Said on August 3rd, 2010 at 6:42 am

   Thanks for great post. Content is king in Seo. I thing if anybody have a good content in website so don’t need do more hard work for getting top ranking.

8. Vernon
   
   Said on August 4th, 2010 at 9:16 pm

   Excellent post! I love it. Very nice and simple points. Thinking more about how we develop and produce content is a very critical component to any business.

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