Stefan Töpfer
CEO & Chairman of WinWeb
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I'm passionate about very small business, it's positive impact on personal lives and for local communities. Reducing small business failure is my aim and
that of WinWeb's services.







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Aquisition, Re-activation and Retention of your Small Business Customers.




Sometimes it is a good idea to go back to basics if you want to evaluate what you are doing or achieving in you small business. Much time in a business is spend thinking about marketing, PR, sales and customer care issues, how to make them more effective for our customers and easier to use. But have you asked yourself lately why you need to worry about that?

In short, there are three motivations why you should be doing all of this:

  • Acquisition of new customers;
  • Re-activation of existing but dormant customers;
  • Retention of existing and active customers.

If you remind yourself of these three reasons when you thing about any activity in your company. Even a change in your payment terms should be considered with these three reasons in mind. How will it effect my customer acquisition, will it help to get some old customers to order new product or service from me, is it likely to drive some existing customers away?

Customer focus may very well be the most important aspect to your success with your home business or your freelance work. Creating barriers is something you should only do towards your competition, never towards your customers or prospects.

How is what you do today going to help you with these three goals? — ST.

« Canada Small Business News Round-up - 04/03/2008
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This entry was posted on Wednesday, March 5th, 2008 at 10:00 am and is filed under Customer Service, grow your business, start-up in business, SOHO/SMB/SME/Micro, Start-Up. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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2 Responses to “Aquisition, Re-activation and Retention of your Small Business Customers.”

  1. Kerry Schoch
    http://www.referrals-4-u.com

    Said on March 5th, 2008 at 3:17 pm

    Thank your for this information. In this day and age it is even harder for small businesses to compete. But small businesses do have the advantage of personally knowing their clients.

    I always try to ask myself…Are you be the person who just sends bills and rate increases - or the person who makes the client feel like the most important client you have?

    Regards,
    Kerry

  2. Stefan Töpfer
    http://www.winweb.com

    Said on March 5th, 2008 at 8:55 pm

    Hi Kerry, that seems to be a good question - I like you attitude.

    Stefan

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