New Small Business Idea: Be A Niche Authority

I’m sure you have some expertise in a special (niche) field, it could be something to do with your training and education, or a hobby you really enjoy.

You can make money with this niche knowledge, and the boorstrapper blog has a post today on how to do that. Raj has posted a great list with an easy step-by step guide on how to build your authority and it centers around setting up a website and blog, nothing could be easier, even if you are not a tech. geek. This type of small business venture is extremely ego-friendly too.

I find this kind of entrepreneurship especially useful for parents at home. Just think about the number of highly skilled moms and dads at home enjoying parenthood, but wishing at the same time they could stay on top of their professional game. This is a fun, flexible way to stay involved and great for any CV should you ever want to go back to work for someone else - although I doubt that very much.

Long before you make it into the top 100 blogs of just about anything, you will find people willing to pay you money for ads, white papers, speaking at events, invite you to product launches, etc. - you will be an authority in your field, it’s just a question of time and passion.

You do not necessarily have to be that good at writing itself (look at me!), use a spell-checker - but be passionate about your topic and people will read your blog and respond. It is the a great feeling to communicate with your readers world-wide.

One final point, blogs are being sold like hot-cakes for serious amounts of money these days, do not under estimate the selling potential of a venture like this!

So just one question then - what are you an Authority in - tell me, I will read it? Setup and running cost for this, $20/£10 per month. ST.

2 Responses to “New Small Business Idea: Be A Niche Authority”

1. Maddison
   http://eastlakemarketinggroup.blogspot.com
   
   Said on November 1st, 2007 at 11:13 pm

   Your post regarding blogging is so true. I started my blog last year. It was kinda hard coming up with copy for each post at first, but now I never run out topics. One thing that has helped me is, I bought a 200 page journal, and everyday I write at least 3 future posts in it. I found that this process has really increaseed my writing skills. I’ve gained alot of new business with my blog. I share my marketing knowledge in a fun yet informative style. I don’t post daily like most bloggers, I post once a week.

2. Stefan Töpfer
   http://www.winweb.com
   
   Said on November 2nd, 2007 at 6:53 am

   Hi Maddison,

   Thanks for the comment. You prove my point, the new technologies are not to be feared, but to embraced. Then you can benefit from the new opportunities.

   Stefan

Leave a Reply