Comments on: Small Business Startup Checklist – Naming Your Business http://www.sme-blog.com/small-business/business-start-up/small-business-startup-checklist-naming-your-business Let's talk business, ....HOME & SMALL BUSINESS! Mon, 15 Mar 2010 10:39:16 +0000 http://wordpress.org/?v=2.8.6 hourly 1 By: Business Blog http://www.sme-blog.com/small-business/business-start-up/small-business-startup-checklist-naming-your-business/comment-page-1#comment-49914 Business Blog Wed, 12 Aug 2009 21:20:11 +0000 http://www.sme-blog.com/small-business/business-start-up/small-business-startup-checklist-naming-your-business#comment-49914 Great article for every want to be entrepreneur to read and consider before taking the lunge into entrepreneurship and startups. Great article for every want to be entrepreneur to read and consider before taking the lunge into entrepreneurship and startups.

]]> By: Jen http://www.sme-blog.com/small-business/business-start-up/small-business-startup-checklist-naming-your-business/comment-page-1#comment-47971 Jen Fri, 12 Dec 2008 14:46:35 +0000 http://www.sme-blog.com/small-business/business-start-up/small-business-startup-checklist-naming-your-business#comment-47971 I think it's most important to find a unique name for your business that also will appeal to your audience. Having a simple and recognizable URL and logo also are good tactics to keep readers coming back for more. I think it’s most important to find a unique name for your business that also will appeal to your audience. Having a simple and recognizable URL and logo also are good tactics to keep readers coming back for more.

]]> By: Jay Hamilton-Roth http://www.sme-blog.com/small-business/business-start-up/small-business-startup-checklist-naming-your-business/comment-page-1#comment-46501 Jay Hamilton-Roth Thu, 13 Mar 2008 15:57:57 +0000 http://www.sme-blog.com/small-business/business-start-up/small-business-startup-checklist-naming-your-business#comment-46501 I've found that the name, tagline, and URL of a business are the last things that a startup should focus on. First, is the marketing strategy: who is the target market, what problems do they have, how do you solve them (differently from others), why should they trust you, etc. Once it's clear that there is a market, you understand their needs, you can reach them efficiently, then you can create a name/URL/tagline/logo that appeals to THEM. Too often people spend time creating "catchy" names that are focused on the wrong thing or require too much education to teach people what the name means. I’ve found that the name, tagline, and URL of a business are the last things that a startup should focus on. First, is the marketing strategy: who is the target market, what problems do they have, how do you solve them (differently from others), why should they trust you, etc.

Once it’s clear that there is a market, you understand their needs, you can reach them efficiently, then you can create a name/URL/tagline/logo that appeals to THEM. Too often people spend time creating “catchy” names that are focused on the wrong thing or require too much education to teach people what the name means.

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