The Department of Trade and Industry has set up a taskforce that will provide a model for women entrepreneurs and help them break away from the mind set of owning small businesses that are more to do with passion and less to do with profits.
The taskforce is led by Australian Glenda Stone, who says that women usually start businesses for the wrong reasons; they are guided by passion for their venture rather than the basic principles of finance and profits.
The taskforce aims to change the trend of ‘cottage industries’, that women entrepreneurs usually focus on, to new ones that generate more wealth and jobs, and plan to grow and expand.
Ms. Stone adds that women entrepreneurs need to focus on business finance and technology and should not restrict themselves only to retailing and personal business; ‘profits before passion’ she says should be the mantra of businesswomen.
A misconception she says that mumpreneurs seem to have is that a home business allows them more time and flexibility. While it does give them flexibility, the business requires dedicated work hours to make it a success.
This entry was posted
on Tuesday, July 31st, 2007 at 9:15 am and is filed under News, Development, Start-Up.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
Said on August 29th, 2007 at 11:14 am
Long time reader - first time poster.
Oh my gosh you guys I don’t know if you’ve heard of “”conversations with miollionaires”" but I just found out Jason Oman who did that book is going to be doing a new one for female entrepreneurs like us. Here’s the page I came across so you can get updates about it too.
conversationswithfemalemillionaires.com
I can’t wait for it because I loved his first book. I hear he’s gonna have Martha Stewart, Ray Rachel, Kim Kiyosaki the wife of the guy from rich dad poor dad.
You can obtain more info at http://www.conversationswithfemalemillionaires.com