Learn About Customer Focus From Big Business.

Let’s face it nobody is going to do a study on how customer focus would benefit small business - they should - but I haven’t seen one. So let’s do the next best thing, have a look at what big business does.

Anna Farmary, on her The Engaging Brand Blog as an article “Focus on Customer Experience Delivers Profit” - being nice to customers and focus on their needs, to you and me. While she laments Amazon for failings, the facts of a study remain:

Peer Insight did a 3 year study of 40 Fortune 500 companies - the results show that companies that focused upon customer experience design outperformed the S&P 500 by a 10-1 margin from 2000 to 2005.

I guess, we do not need a brain surgeon to tell us that a similar trend would be seen for small business and start-up business, like SOHO-, SME, SMB-, Micro-, Lifestyle-, Home-, DIY-, Hobby-, Boomer- or Personal business, like professional, contractors, freelancer, self-employed, sole-trader and virtual assistants, so be nice to your clients and service them well, go the extra mile and be rewarded with a loyal client and more revenue down the road.

Being focused on your clients pays, 10:1 margin, think about that. ST.

5 Responses to “Learn About Customer Focus From Big Business.”

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   Said on October 26th, 2007 at 10:44 pm

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2. Kathy
   
   Said on October 27th, 2007 at 2:30 am

   From my own personal experience as a virtual assistant, I can tell you that there is no better feeling than “delighting” your client! You have to treat your client as if he/she is the only client you have. I try so hard to maintain this philosophy and have had clients for years - it works!

3. Stefan Töpfer
   
   Said on October 27th, 2007 at 7:43 am

   <p>Kathy,</p>
   <p>I know how hard it can be to maintain your commitment to this philosophy - it gets harder every-time you hire someone, too.</p>
   <p>But the rewards speak for themselves, so training your staff and making them understand the importance of good customer care is most important.</p>
   <p>ST.</p>

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