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Stefan Töpfer
CEO & Chairman of WinWeb Email Me |
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I'm passionate about very small business, it's positive impact on personal lives and for local communities. Reducing small business failure is my aim and that of WinWeb's services. |
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Small Business Success By Being Different!In my last post I talked about bucking the trend and doing things different than the competition. One of the easiest ways to micro business success is better customer service or just a better customer experience. You know your business better than your customers do, so ask yourself what you would be worried about, if you were the customer?
You can probably think of more questions for your product or service. The trick is to get rid of these barriers and differentiate yourself from your competition. Set up a criteria sheet with all the barriers (worries) your customers might have to doing business with you and try to eliminate them one by one. You can always try something new with one customer first, see how it works and then fine tune it. If it does not work, think of it as a marketing expense, like so many ads that do nothing for you. If it works you got a new contract, maybe a new customer and most of all a competitive advantage for the future of your small business. There really is only one definition for business:- to create a customer. ST. 
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3 Responses to “Small Business Success By Being Different!”Leave a Reply |
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http://www.sme-blog.com/small-business/client-relations/good-customer-service-turn-up-on-time
Said on February 12th, 2008 at 3:51 pm
[…] we are talking about customer service and relations, differentiating yourself from your competition, here is an easy […]
Said on February 13th, 2008 at 6:52 pm
Yes, being different does work so well. I have even seen examples of it. I have often read and heard that long sales copy on websites work better. But my mentor, James Brausch uses short web copy on his sites.
Or I have also seen where some web marketers can take the same idea but have different twists to the same idea but both be a success.
http://www.winweb.com
Said on February 13th, 2008 at 8:35 pm
Hi Ross,
You are so right about many different ways allow you to get to your goal, it is not always about right or wrong.
Thanks for the comment.
Stefan