Comments on: Benefits, Not Features is what sells! http://www.sme-blog.com/small-business/marketing/benefits-not-features-is-what-sells Let's talk business, ....SMALL BUSINESS! Tue, 07 Oct 2008 09:13:32 +0000 http://wordpress.org/?v=2.2.1 By: leaflet distribution http://www.sme-blog.com/small-business/marketing/benefits-not-features-is-what-sells#comment-46329 leaflet distribution Fri, 18 Jan 2008 12:53:47 +0000 http://www.sme-blog.com/small-business/marketing/benefits-not-features-is-what-sells#comment-46329 Im in the business of leaflet distribution and i often time see leaflets that are selling products and services and not benifits. Its can be a bit hard for some people to understand this concept Im in the business of leaflet distribution and i often time see leaflets that are selling products and services and not benifits. Its can be a bit hard for some people to understand this concept

]]> By: leaflet distribution http://www.sme-blog.com/small-business/marketing/benefits-not-features-is-what-sells#comment-46328 leaflet distribution Fri, 18 Jan 2008 12:51:54 +0000 http://www.sme-blog.com/small-business/marketing/benefits-not-features-is-what-sells#comment-46328 Im in the leaflet distribution market and clients can't seem to understand the concept of selling benefits. When I can get to design the leaflets I can make suggestions which is good, I think small business need to read and understand maketing a bit more if they are to suceed Im in the leaflet distribution market and clients can’t seem to understand the concept of selling benefits. When I can get to design the leaflets I can make suggestions which is good, I think small business need to read and understand maketing a bit more if they are to suceed

]]> By: Stefan Töpfer http://www.sme-blog.com/small-business/marketing/benefits-not-features-is-what-sells#comment-46222 Stefan Töpfer Sat, 24 Nov 2007 08:24:57 +0000 http://www.sme-blog.com/small-business/marketing/benefits-not-features-is-what-sells#comment-46222 Craig, I do that still wrong and always have to stop myself. I find it interesting that when we are "selling" we are fact driven, while when we are "buying" we are benefit driven. Maybe someone knows the answer to that? Stefan Craig,

I do that still wrong and always have to stop myself. I find it interesting that when we are “selling” we are fact driven, while when we are “buying” we are benefit driven.

Maybe someone knows the answer to that?

Stefan

]]> By: Craig http://www.sme-blog.com/small-business/marketing/benefits-not-features-is-what-sells#comment-46219 Craig Fri, 23 Nov 2007 22:14:44 +0000 http://www.sme-blog.com/small-business/marketing/benefits-not-features-is-what-sells#comment-46219 Such a simple idea yet something I always have to explain to new clients. Who would of thought it would be helpful to explain to a customer how you could help them. Such a simple idea yet something I always have to explain to new clients. Who would of thought it would be helpful to explain to a customer how you could help them.

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