Stefan Töpfer
CEO & Chairman of WinWeb
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I'm passionate about very small business, it's positive impact on personal lives and for local communities. Reducing small business failure is my aim and
that of WinWeb's services.







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Competitive Edge for Small Business




I just posted my Small Business Checklist: Size Matters and was thinking about all the reasons why small business and start-up business, like SOHO-, SME, SMB-, Micro-, Lifestyle-, Home-, DIY-, Hobby-, Boomer-, Professional-, Personal business, can be at an competitive advantage over big business.

So if you need reassurance that it’s good to be a small start-up business - here are some of my thoughts - and I’m sure you could add to these:

Low overheads - especially if you use bootstrapping techniques your value proposition to your customers is unbeatable for big business, who have to factor in a much higher cost infrastructure.

People - contracting a big company is not easy, one person will make the deal with you as the client and other will come and do the work. With small business you often talk to the person who also does the work - you can see how he or she works before you spend any money.

Flexibility and mobility - small business is not hampered by infrastructure and paper pushing, short decision processes combined with more mobility is key to keep customers happy.

Talk to the boss - with a small business you can always talk to the boss - try to talk to the Chairman of BT! Customer service with bigger companies can be very frustrating.

Please add to the list, I would love to do a Small Business Checklist: Competitive Edge - leave a comment.

« Small Business Checklists: Size Matters
Accounting and Accountants for Business Start-Ups and Small Business »



This entry was posted on Tuesday, August 21st, 2007 at 9:49 am and is filed under market and sell, motivate your staff, grow your business, start-up in business, Entrepreneur, Start-Up, Small Business / SOHO, Marketing/PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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2 Responses to “Competitive Edge for Small Business”

  1. Running the gauntlet
    http://www.runningthegauntlet.com

    Said on August 22nd, 2007 at 4:52 pm

    If you are based in the East of England and are looking to secure equity funding, or want to learn about other ways to fund and grow your business, why not enter the East of England Development Agency’s (EEDA) ‘running the gauntlet’ programme? There is up to £2m of equity funding on offer as well as an invaluable business education programme. All aspects of the programme are free. Register now at www.runningthegauntlet.com, or find out about EEDA’s other finding options at www.eeda.org.uk/financeforinnovation.

  2. Competitive Edge for Small Business
    http://www.ourtop.info/small-business/?p=174

    Said on August 29th, 2007 at 1:14 pm

    […] boss - with a small business you can always talk to the boss - try to talk to the Chairman of BT!Read More… [Source: THE SMALL BUSINESS […]

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