Do you have a 10 seconds marketing speech for your small business?

When ever I meet new business people I’m curious to find out what they are doing, what is their business all about, so I ask. But too often I walk away and I’m still wondering what it is my new contact does, that is not good.

So here is something I think you should do, get a piece of paper – or even better use my comment form below – and create a little 10 – 15 second marketing and PR speech for your small business products and service. Here is what I tell people who ask – and some who don’t ask actually:

WinWeb provides an on-demand online small business infrastructure, including an OnlineOffice and LiveNet, a social networking community and online marketplace for small business and business startups in the US, Europe and Australia.

Every meeting is a opportunity for you and your business, so don not let it pass. Rehearse you speech until you can say it in your dreams, it will also help you to focus on your core business better. Your new contact can then work out if there is anything interesting for him/her in your portfolio. They may also remember you in month and years from now – so 10 to 15 seconds well spent.

So what do you tell others about your business, your products and services? Tell us about it, in a comment. ST.

6 Responses to “ Do you have a 10 seconds marketing speech for your small business? ”

1. Jason Holden
   
   Said on October 30th, 2007 at 7:35 pm

   I like it, you are so right, this is something that most people start of well with, but then ramble to the extent that when I have asked potential clients this in the past I have had to ask at the end “so what is it you do again?”.

   I guess mine would be “Holden Associates is a family run firm of accountants, business and tax consultants whose clients range from start-ups through to established businesses with several million turnover, and we are proud that our client base is throughout the UK, made possible through online technology ”

   It actually takes about 15 seconds but is as acurate as I can get it without boring someone into submission.

2. Mark Roseman
   
   Said on October 30th, 2007 at 9:39 pm

   What the heck is a “small business infrastructure”, he asks, just a bit facetiously?

   Actually, it’s interesting that the description of what your company does uses terms that aren’t necessarily as familiar to a mainstream audience as I’d expect (and of course product names fall into that too).

   I might have expected something more along the lines of “deal with standard business tasks easier and faster… brings together all the essential tools like bookkeeping, calendaring, (etc.) that small businesses need, in one place … with a community of professionals, experts and other small business owners to help you make the most of them…”.

   I’d guess the next thing people would say to you (if at all interested) would be “cool! what’s an OnlineOffice/small business infrastructure/etc. anyway?”…

3. Stefan Töpfer
   
   Said on October 31st, 2007 at 9:15 am

   Jason, I think 15 seconds is fine and as you said it is important not to push too hard, with a first statement.

   Mark, you are giving me an opportunity with your questions to explain my products and services in more detail, so I can differentiate myself better. The questions you asked are exactly the questions I get from new contacts – but that is the exactly the point.

   Now you have a conversation, or people go on the web to have a look at some later date.

   The key is getting the conversation partner interested, so you have to use as many keywords as you can in 15 seconds, and some of them twice or more times – “Small Business” for example.

   Stefan

4. Maddison
   
   Said on November 1st, 2007 at 7:50 am

   EastLake Marketing Group creates marketing solutions that helps small-business owners increase their brand and revenue.

5. Do You Have an Elevator Pitch? You Need One for Marketing Your Small Business | Marketing, Outsourcing and Delegating Strategies for Internet and Home-based Business
   
   Said on November 11th, 2007 at 4:32 am

   [...] or possibly remembering you a month or a year down the road. For more, read the article Here. Marketing small businessShare This Filed under Virtual Assistant Services by admin. Permalink [...]

6. Patrick Walsh
   
   Said on January 11th, 2008 at 3:17 pm

   We make our customer’s websites more user-friendly, through our web usability reviews and reports.

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