Comments on: Do you have a 10 seconds marketing speech for your small business?

By: Patrick Walsh

Patrick Walsh — Fri, 11 Jan 2008 14:17:17 +0000

We make our customer’s websites more user-friendly, through our web usability reviews and reports.

By: Do You Have an Elevator Pitch? You Need One for Marketing Your Small Business | Marketing, Outsourcing and Delegating Strategies for Internet and Home-based Business

Sun, 11 Nov 2007 03:32:24 +0000

[…] or possibly remembering you a month or a year down the road. For more, read the article Here. Marketing small businessShare This Filed under Virtual Assistant Services by admin. Permalink […]

By: Maddison

Maddison — Thu, 01 Nov 2007 06:50:05 +0000

EastLake Marketing Group creates marketing solutions that helps small-business owners increase their brand and revenue.

By: Stefan Töpfer

Stefan Töpfer — Wed, 31 Oct 2007 08:15:31 +0000

Jason, I think 15 seconds is fine and as you said it is important not to push too hard, with a first statement.

Mark, you are giving me an opportunity with your questions to explain my products and services in more detail, so I can differentiate myself better. The questions you asked are exactly the questions I get from new contacts - but that is the exactly the point.

Now you have a conversation, or people go on the web to have a look at some later date.

The key is getting the conversation partner interested, so you have to use as many keywords as you can in 15 seconds, and some of them twice or more times - “Small Business” for example.

Stefan

By: Mark Roseman

Mark Roseman — Tue, 30 Oct 2007 20:39:31 +0000

What the heck is a “small business infrastructure”, he asks, just a bit facetiously?

Actually, it’s interesting that the description of what your company does uses terms that aren’t necessarily as familiar to a mainstream audience as I’d expect (and of course product names fall into that too).

I might have expected something more along the lines of “deal with standard business tasks easier and faster… brings together all the essential tools like bookkeeping, calendaring, (etc.) that small businesses need, in one place … with a community of professionals, experts and other small business owners to help you make the most of them…”.

I’d guess the next thing people would say to you (if at all interested) would be “cool! what’s an OnlineOffice/small business infrastructure/etc. anyway?”…

By: Jason Holden

Jason Holden — Tue, 30 Oct 2007 18:35:19 +0000

I like it, you are so right, this is something that most people start of well with, but then ramble to the extent that when I have asked potential clients this in the past I have had to ask at the end “so what is it you do again?”.

I guess mine would be “Holden Associates is a family run firm of accountants, business and tax consultants whose clients range from start-ups through to established businesses with several million turnover, and we are proud that our client base is throughout the UK, made possible through online technology :-)”

It actually takes about 15 seconds but is as acurate as I can get it without boring someone into submission.