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on Wednesday, November 28th, 2007 at 9:51 am and is filed under be successful, market and sell, Small Business / SOHO, Sales, Marketing/PR.
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Stefan Töpfer
CEO & Chairman of WinWeb Email Me |
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I'm passionate about very small business, it's positive impact on personal lives and for local communities. Reducing small business failure is my aim and that of WinWeb's services. |
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Does your small business make your customers feel good?Have you ever wondered why people buy products and services from you or anyone else for that matter? Why do people love an iPod, why do they buy a Rolex watch? The reason is always the same, it makes them feel good. It helps people to feel calm and secure, or superior - these feelings are deeply satisfying to all of us. Is that the only motivation why people buy, I don’t think so. The other reason is to avoid feeling bad. Feeling bad may have to do with feeling pain, losing money, loosing business, being hassled, feeling guilty and so on. Bottom line? If your product and service does not do one of the two, you may have a problem. ST. 
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4 Responses to “Does your small business make your customers feel good?”Leave a Reply |
Categories
- avoid growing pain
- be eco-friendly
- be successful
- bootstrap
- choose your office
- deal with taxes
- do a reality check
- do a SWOT plan
- do bookkeeping.
- do cost cutting
- do credit control
- do customer service
- export
- find funding
- grow your business
- handle problems
- keep data safe
- lower overheads
- manage your time
- market and sell
- motivate your staff
- not to do it!
- outsource effectively
- plan cash-flow
- plan your business
- recruit the right people
- sell your business
- start-up in business
- use online IT
- Accountants/CPAs
- Accounting
- Boomer Business
- Contractor
- Development
- Disaster Plan
- DIY Business
- Employment
- Entrepreneur
- Exporting
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- Freelancer
- Generation-Y
- Globelization 3.0
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http://www.3ca.co.uk
Said on November 28th, 2007 at 6:40 pm
I agree with your final comment but in a consumer nation I think you’re better off being in the first group (making people feel good) than in the second( helping them avoid being bad).
As accountants I feel well qualified to comment!
http://www.altiss.co.uk
Said on December 2nd, 2007 at 11:46 pm
I guess as consumers were not as smart as we would like to think and we are always going to be driven by some pretty basic reactions - the urge to win and the fear of losing.
Another way of looking at it - the desire for quality and positive benefit and addressing a basic need.
http://www.business-sale.com
Said on December 4th, 2007 at 4:02 pm
Another reason why people buy is in hope. Hopefully this will make my life better or hopefully this will help my business make more money… I guess it comes under the idea of trying to avoid feeling bad
http://www.sellingtoconsumers.com
Said on February 29th, 2008 at 3:47 am
Stefan, I enjoyed your thoughts, and I mostly agree. Here’s my take on it: Avoiding pain feels good. So I believe the one over-arching buying motivation of customers is: to feel good. Hope feels good. Staying within a budget feels good. Treating yourself feels good. Pleasing your boss feels good. Looking good feels good. Buying wisely feels good. Etc., etc., etc. It all comes down to feeling good as an OVER-ARCHING motivation to buy. When you drill down further, however, you have other macro and micro needs, dependent upon the prospect and on the details of the moment.