Stefan Töpfer
CEO & Chairman of WinWeb
Email Me
I'm passionate about very small business, it's positive impact on personal lives and for local communities. Reducing small business failure is my aim and
that of WinWeb's services.







Subscribe


Email notification,
enter your email address below



Marketing for Small Business and Business Start-Up




Starting, owning and growing a small business calls for many skills sets to be used by the owner, financial planning, people management, having a vision and development of a strategy, operational skills, technical, sales and marketing skills. They are all equally important - so lets have a look at marketing.

What is marketing? A fundamental marketing concept is Customer Value Proposition (CVP) - to succeed with your small business your must:

  • Offer the right product or service
  • To your targeted clients and customers
  • At the right price
  • Creating the perception of value
  • In a profitable manner

Consider these points when developing your marketing plan - a CVP should be part of your strategic plan and be inline with your efficiency efforts for your small business.

If you have more than one customer/client segments your small business and start-up business, like SOHO-, SME, SMB-, Micro-, Lifestyle-, Home-, DIY-, Hobby-, Boomer-, Professional-, Personal business, is active in than you need to have more than one CVP, but most of the time small business will focus on one customer group and develop into a niche:

the newspaper shop - to provide newspapers and a small selection of consumer goods in a local (convenient) community with convenient opening hours and a good customer service (friendly) which can demand a slightly higher price

or

the online business - to provide a complete range of products within a market segment, which is available to purchase 24 hrs a day, every day at the lowest possible price with fast delivery using user-friendly online shopping technology

Create your own CVP - Customer Value Proposition for your own small business - again it will help you to focus on what is important (core) and what can be outsourced (non-core). Maybe you can share your CVP with us here?

« Blog Action Day About Our Environment
Small Business Checklists: Size Matters »



This entry was posted on Tuesday, August 21st, 2007 at 7:39 am and is filed under avoid growing pain, motivate your staff, grow your business, plan your business, market and sell, Start-Up, Small Business / SOHO, start-up in business, Marketing/PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

| Trackback | Share This

Leave a Reply

*
Please enter the anti-spam text shown in the picture.

Anti-Spam Image
Close
E-mail It