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on Monday, January 7th, 2008 at 1:49 pm and is filed under Marketing/PR.
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Stefan Töpfer
CEO & Chairman of WinWeb Email Me |
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I'm passionate about very small business, it's positive impact on personal lives and for local communities. Reducing small business failure is my aim and that of WinWeb's services. |
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Mass Media Advertising and Small BusinessMass Media Advertising for small business and start-up business, like SOHO-, SME, SMB-, Micro-, Lifestyle-, Home-, DIY-, Hobby-, Boomer- or Personal business, like professional, contractors, freelancer, self-employed, sole-trader and virtual assistants is almost always a waste of money. To build your brand in a market segment is far too expensive and will take a long time. Worst of all, the result can not be guaranteed. That is why I always rant about bootstrapping, get your product accepted, i.e. someone to pay for it. That is the only way to find out if it will sell. If it sells you can do other things to get more business - trade publications, telephone directories and local papers - get you to your target group fast and cost effectively. Remember, bootstrapping rule No. 1: Don’t spend money you do not have! ST. 
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One Response to “Mass Media Advertising and Small Business”Leave a Reply |
Categories
- avoid growing pain
- be eco-friendly
- be successful
- bootstrap
- choose your office
- deal with taxes
- do a reality check
- do a SWOT plan
- do bookkeeping.
- do cost cutting
- do credit control
- do customer service
- export
- find funding
- grow your business
- handle problems
- keep data safe
- lower overheads
- manage your time
- market and sell
- motivate your staff
- not to do it!
- outsource effectively
- plan cash-flow
- plan your business
- recruit the right people
- sell your business
- start-up in business
- use online IT
- Accountants/CPAs
- Accounting
- Boomer Business
- Contractor
- Development
- Disaster Plan
- DIY Business
- Employment
- Entrepreneur
- Exporting
- Failure
- Finance
- Franchise
- Freelancer
- Generation-Y
- Globelization 3.0
- Green/Eco-Friendly
- Health Check
- Home Business
- Infrastructure
- Key Account Management
- Lifestyle
- Marketing/PR
- MumEntrepreneur
- News
- Outsourcing
- Personal Business
- Red-Tape
- Relationships
- Sales
- Self-employed
- Social Entrepreneur
- SOHO/SMB/SME/Micro
- Sole-Trader
- Start-Up
- Suppliers
- Virtual Assistants
- Work/Life Balance
http://www.afterthelaunch.com
Said on January 7th, 2008 at 7:23 pm
Definitely Stefan. This is why it pays to invest in smart marketing, rather than mass advertising.