Social Isolation for Home Worker and Home Business.

I always look for way to turn a problem into an advantage, so here is my take on the so often mentioned “isolation problem” for small home businesses, free-lancers, contractor, sole-traders and micro-business.

So, you don’t meet enough people to interact with on a personal level? Let me ask you another question, what kind of people does your business need most of all? Customers, right? As a good bootstrapper you know that everything starts with sales, because that is how you get your money. You may very well do all your marketing online and get business that way, but why leave it at that? Think global – do local!

So, now to my solution for your “isolation problem”, I guess you already know what is coming:

• Go and meet people, customer people.
• Go to networking events in your local area.
• Go and join business clubs or start one.
• Run an event from your home.
• Take a business class at your local college.

All these and other events will get you out of the house, open your local paper, call your local camber of commerce, they all can help you to find events and contacts, and start your “isolation-opportunity” marketing and sales drive.

Turning “customer people” into “customer friends” could be the smartest thing you will do this year. Business is so much easier if you know someone personally. You know your “isolation-problem” has turned into an “isolation-business-advantage”, when your customers come around your house to discuss the next business deal and/or for a cup of coffee.

Always think, where is the opportunity in this problem? Once you start thinking like that you will see many new opportunities and the world will become a much more friendly and profitable place. ST.

6 Responses to “ Social Isolation for Home Worker and Home Business. ”

1. THE SMALL BUSINESS BLOG » Blog Archive » 15 minutes to be illegally copied
   
   Said on October 12th, 2007 at 8:21 am

   [...] you know I wrote an article about “Social Isolation” this morning, as you can see some one on Business Opportunities claims that “Patrick [...]

2. Business Marketing » Blog Archive » Social Isolation for Home Worker and Home Business.
   
   Said on October 14th, 2007 at 10:43 pm

   [...] Stefan Töpfer wrote an interesting post today on Social Isolation for Home Worker and Home Business.Here’s a quick excerptI always look for way to turn a problem into an advantage, so here is my take on the so often mentioned “isolation problem” for small home businesses, free-lancers, contractor, sole-traders and micro-business. … [...]

3. personal trainer chicago
   
   Said on September 4th, 2008 at 7:50 pm

   i enjoy working at home, its a good way to surf the internet and do chores that would other wise take you all night long.

4. Leaflet Distribution
   
   Said on December 8th, 2008 at 12:10 pm

   I would guess that working from home could be a very lonely lifestyle, being on your own all day may lead to boredom.
   Motivation could also be a very real problem, very easy not to work quite so hard, watch a bit of television, or simply just too may cups of tea.

5. Luke
   
   Said on May 11th, 2009 at 9:24 am

   Working from home can be very hard work and lonely at times. Its important to keep motivated – have a great workspace to work in and connect with people online. I like to chat to other people working from home over Twitter and Skype. Its almost like working in a very, very big office!

6. Isolde
   
   Said on May 18th, 2010 at 1:16 pm

   Working at home is ok but it depends on people’s personalities. Some like it, some don’t.

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