Stefan Töpfer
CEO & Chairman of WinWeb
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I'm passionate about very small business, it's positive impact on personal lives and for local communities. Reducing small business failure is my aim and
that of WinWeb's services.







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The Free Way For Small Business




We started years ago to offer some parts of our OnlineOffice for free. We have not been alone in the past years, but in what I see as a momentous shift the big boys are joining in. At the same time we are getting back to what the internet was supposed to be, a portal to free information and services.

Even Rupert Murdoch is jumping onto the bandwagon, he has just closed a deal to buy Dow Jones. Having learned from his MySpace investment, he is planning to make the online Wall Street Journal, the most successful paid-for media website, free of charge. This is just one example, the Financial Times is probably following suite.

While I still believe that most “Free” offers are made for the wrong reasons, they never the less represent a growing trend. This trend will offer new ways to cut cost and reduce overheads. Small business owners need to be savvy about these offers and make them work for themselves. “FREE” is no longer synonymous for inferior, but a big revolution in customer relations and the new marketing standard in our drive away from “PUSH” to “PULL” marketing.

Whenever you search online, don’t forget to include the little word “FREE” in your search, it could be all the competitive edge you need! ST.

« Season’s Greetings And A Prosperous New Year.
The Week Ender: 2008 And The Party Is Over Or Is It? »



This entry was posted on Thursday, January 3rd, 2008 at 12:07 pm and is filed under Marketing/PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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